“The biggest sources of opportunity are collaboration and partnership. And today, with digital communication, there is more of that everywhere. We need to expose ourselves to that as a matter of doing business.” — Mark Parker
Working partnerships, sometimes referred to as third-party partnerships, are fairly commonplace in the scope of work we copywriters do.
A common scenario would be you giving a client a quote for some landing page copy, for example. The client looks it over and says, “This is just for the copy? I was really hoping you’d take care of everything.” What they’re saying without actually verbalizing is they don’t have the time or the inclination to find the other professionals necessary to complete the project. At the very least, this would likely include a site developer and a graphic artist. They just want to put the entire project in your hands and be done with it.
This is a great opportunity for you, but you need to proceed carefully because the project partners you choose will essentially be a representation of you. That means they must not only be good at what they do, they must also be highly reliable with a proven track record of professionalism and performance.
Choosing the right project partners requires careful screening. What follows are a few suggestions to keep in mind as you search for the perfect candidates.
1) Get recommendations from your colleagues — When looking for partners to collaborate with you on a project, a great place to start is to ask other copywriters for suggestions. Vendors who have worked successfully with your colleagues are likely to also do a good job for you.
2) Do some research — An online search is a great way to research potential project partners. Browse their websites to see how they present themselves and if they’ve received any industry awards or recognitions. Look for posted samples of their work. If a prospective partner has a social media presence, use these sites to see what their customers are saying about them.
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