Every company has a story to tell. Which is why, on nearly every website you visit, you’ll find an About Us page or an Our Story page.
Not every visitor goes to that page, but the ones who do are looking to know the business better. They want to know if this is a company or a person they can get to know, come to like, and start to trust.
A good About Us page helps the reader with those things by sharing how they came to be in business — their great purpose beyond making money. And by telling about some of the obstacles along the way. And ultimately, by sharing their mission and how they have helped other people just like your reader.
Even if the About Us page isn’t the most-trafficked, it’s still an important page — one that a visitor expects to find easily. And that means it must be well written.
So that’s the focus of our next Practice Assignment. Writing an About Us page.
Here’s the brief…
Your Creative Brief
The Client: XYZ Adjustments
The Overview: This is a local chiropractor. His practice is doing well, but he’s updating his website and wants it to better reflect his personality and his approach to chiropractic care. As part of the website practice, he wants an About page that tells his story, positions him as a likeable expert, and offers some information about how he helps his clients.
The Audience: The audience is pretty balanced between men and women. Most of his patients are active people between 35 and 50 who are starting to feel the aches and pains of life, but don’t want to slow down.
The Project: Write an About Us page detailing the doctor’s story. You have a lot of creative license here in this Practice Assignment. Normally, obviously, you would interview the doctor, but in this case, you get to make up his story. Keep the page to 500 words or less.
Practice Makes You Better
The Practice Assignments on Wealthy Web Writer are designed to help you hone your skills by giving you real-world-like assignments to write… and by giving you the opportunity to receive feedback on your work.
Once you have a draft of your About Us page, you can solicit some feedback in a number of ways.
You can share it with your network of fellow writers and ask them to give you an honest review.
You can share your work with our Online Copywriters group to solicit feedback there.
Or you can submit your assignment to me for a possible live review on Wealthy Web Writer.
This Practice Assignment is reserved for Wealthy Web Writer Platinum members. To participate, please log in or become a member today.