It’s no secret a staggering amount of content is being created online every single minute.
All that content coupled with our prospects’ declining attention spans (estimated to now be shorter than that of a goldfish!) presents a huge issue for those of us who need to get our message heard through the storm.
One way to really stand out is to present your information in the most visually appealing way possible.
Traditionally, you might do this by offering a professionally designed lead magnet delivered as a downloadable PDF or Word document. But as users have become more sophisticated, they appreciate and even expect a level of interactivity.
The Solution? A Flipbook
If you haven’t seen an electronic flipbook yet, it’s an interactive, HTML5 online publication that has the look and feel of a real, page-turning publication (complete with page-turning sound effects, page shadows, and more). Plus, flipbooks have interactive features — like the ability to add YouTube videos, pictures, and links, embedding, SEO optimization, and more — that work when being viewed online. (The same interactive elements can be added to a pdf, but can only be enjoyed by the reader if they fully download the document.)
Flipbooks have become more popular over the last couple of years, replacing PDF and print documents such as brochures, reports, presentations, catalogs, magazines, books, and more.
They offer the user a greater level of control when being viewed online than with a PDF. It’s a more user-friendly way to consume information. They also a greater level of tracking information to you, the marketer.
This article is reserved content for Wealthy Web Writer Platinum members. To continue reading this article please log in or become a member today.