“You cannot hope to build a better world without improving the individuals. To that end, each of us must work for his own improvement and, at the same time, share a general responsibility for all humanity, our particular duty being to aid those to whom we think we can be most useful.” — Marie Curie
We all have — either real or perceived — personal shortcomings. They are the ultimate sensitive subject.
And the fact that they are universal opens up a huge market for self-improvement letters, websites, newsletters, emails, landing pages… anything that promises people they can make positive changes in their lives. It also means big bucks for the copywriter who knows how to engage a prospect and who approaches the subject matter with a certain amount of delicacy.
The U.S. self-improvement market was worth $9.9 billion in 2016. It is forecast to post 5.6% average yearly gains from 2016 to 2022. That means the market should be worth $13.2 billion in a mere four years. That means a whole lot of opportunity for a copywriter who’s ready to generate strong copy for the self-help market.
Below are five copy tips that will make your self-improvement prospects feel respected, eager to grow, and in turn, motivated to buy.
1) Encourage self-identification — According to direct-marketing consultant and copywriter Lee Marc Stein, employing a “Hey, that’s me!” mantra in your copy will greatly increase response in a self-improvement campaign. And in the self-improvement sector, one that relies solely on prospects identifying with a product on a personal level, getting them to say that phrase out loud is the first step toward making a sale. Stein says the copy must show that the writer has an insight into — and make a connection with — the prospect’s psyche by posing situations they might find themselves in.
This article is reserved content for Wealthy Web Writer Platinum members. To continue reading this article please log in or become a member today.