You’re a web writer.
That means you work in an industry that shifts and moves without warning and grows rapidly — sometimes in unexpected ways.
Sure, there are fundamentals that don’t change. Your writing needs to focus on your audience. A clear call-to-action will always work better than one that’s muddy, dull, or absent. Headlines matter.
But for all those fundamentals, the landscape changes often and at a quick pace.
One day, you’re putting a ton of energy into learning the ins and outs of Google Authorship. The next day, Google shuts Authorship down.
One day, you think you have a handle on the best way to approach your content. The next day you read something that makes you rethink it entirely.
One day, your Facebook page has thousands of views. The next day, crickets.
Being a web writer requires a certain amount of agility. What do I mean by agility? I mean the ability to think quickly, to adapt quickly, to learn quickly… and to enjoy the process.
As a web writer, agility is going to help your business in at least three ways.
First, you’ll find that you’re more willing to try new things. You’ll see a new trend taking shape, and your agile mindset will make jumping on board seem not only possible, but like it might be fun.
As you begin to try new things with your online marketing, you’ll gain confidence. You’ll see that failures are not the end of the world. And sometimes you’ll enjoy big success. Successes you can then take to your clients. Deliver a great result doing something fresh and new and you’ll seal your reputation as an expert.
Second, having an agile mindset will mean you don’t settle for doing things because that’s the way they’ve always been done. You’ll look at existing processes with a spark of curiosity and think, what if we can do better?
Sometimes you’ll hit upon an idea the makes a big improvement for a client. That’s a big deal.
Third, an agile mindset means thinking about how changes in the industry can impact what you’re already doing… and how you can adapt to meet new challenges. When you adopt agility as a core of your mindset, you’ll always be learning new things about the way digital marketing and web writing work.
The impression you’ll make on your clients is that you’re the one in the know, that you’re a voice they can trust in a rapidly changing, sometimes unpredictable landscape.
And when that happens, you can bet they’ll value your services, pay you well for them, and keep coming back.
New on the Site
Our latest Practice Assignment is available right here. This month, we’re looking at Sponsored Content, a growing opportunity for web writers. To learn more about Sponsored Content and how to write it, dive right in and give this month’s assignment a try.
Companies have been tapping into the power of social media for several years now. The problem is that many of them still have no clue what the social web is about. John Torre shares some quick tips you can use to help your clients be more successful on social media.
When you start pursuing a career in web writing, choosing a niche is one of the first bits of “getting clients” advice you’ll receive. But all-too-often, new writers fall into a panic about how to determine their perfect niche. If you find yourself stuck by niche paralysis, this advice from Stacy Fox will help.
Mark Your Calendar
November 29: Your fellow Wealthy Web Writer members — and maybe you — will be submitting Sponsored Content Practice Assignments for a live review. Join us for a webinar looking at how Sponsored Content works and what makes for a successful post. We’ll look at several submissions and review them for what’s working and what could be stronger. Details will be posted shortly.
December 5: Our next Monthly Member Update is on the calendar. Join us to get a jump-start on the New Year — can you believe 2019 is just around the corner!?! Plus, we’ll look at top content, take a sneak peek at what’s coming up, and wrap up with a live Q&A. I hope to “see” you there.
Around the Web
Offering your clients great customer service will make them feel good… and it will make you feel good too. Check this out for some ideas on going above and beyond with your customer service.
Amazon is up-and-coming as a paid search marketing provider. Check out the numbers and help your clients jump on this trend early.
If you struggle with the fear of failure, it might be because you’re tying your worth as a person to your success. Here’s how to stop doing that.
Want to write more engaging content? Here are three ideas from Copyblogger to keep your reader with you to the end.
That’s all for now. Make it a great week!