Reality Blog: 7 Tips for Writing an Amazon Product Listing

Portrait of confident businessman looking at opportunity door

I had the fortunate opportunity to work on another new type of project this week!

My client, the medical supply company, has developed a new product. I guess I’m becoming his go-to writer because he asked me if I could write a product description for it. He’s selling it on his website, like he does with his other products, and also listing it on Amazon.

I don’t normally think of Amazon as somewhere businesses shop, so I had never given any thought to writing a product listing for it. And I had no idea what to charge… Amazon listings aren’t yet in the AWAI Pricing Guide. (I checked.)

But I didn’t expect it to take too long. And I don’t want to risk not being his go-to copywriter. (He’s easy to work with and paid my invoice in two days!) So, I quoted him a reasonable price, breaking it down by keyword research, product description, and product specifications.

He accepted it and I got right to work.

Writing an Amazon Product Listing

The first thing I had to do was figure out what was supposed to be in it. I look at Amazon on a pretty regular basis, but I don’t necessarily read through the entire product description. It was easy enough to look at some similar and random products to get an idea. After verifying that everything I was looking at was following the same format (and adding a few things to my shopping cart while I searched random items), I wrote out an outline. The four written parts are:

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Tracy Clement Wilson

Tracy's a freelance B2B copywriter, web writer, blogger, science geek, tree hugger, and health food fanatic. When she's not busy with her family, she attempts organic gardening and hangs out with her chickens (the ladies who give her eggs), bearded dragon (her "only"...lizard), and dogs (her office mates).


  • Hello Tracy – Thank you for this timely article! I am getting ready to open an Amazon shop to sell some antiques I got through a family member, and your instructions are so helpful. Writing the descriptions was one of the questions I had about selling on Amazon, and now I’m equipped to handle the task.
    Lynn Allen

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