I had the fortunate opportunity to work on another new type of project this week!
My client, the medical supply company, has developed a new product. I guess I’m becoming his go-to writer because he asked me if I could write a product description for it. He’s selling it on his website, like he does with his other products, and also listing it on Amazon.
I don’t normally think of Amazon as somewhere businesses shop, so I had never given any thought to writing a product listing for it. And I had no idea what to charge… Amazon listings aren’t yet in the AWAI Pricing Guide. (I checked.)
But I didn’t expect it to take too long. And I don’t want to risk not being his go-to copywriter. (He’s easy to work with and paid my invoice in two days!) So, I quoted him a reasonable price, breaking it down by keyword research, product description, and product specifications.
He accepted it and I got right to work.
Writing an Amazon Product Listing
The first thing I had to do was figure out what was supposed to be in it. I look at Amazon on a pretty regular basis, but I don’t necessarily read through the entire product description. It was easy enough to look at some similar and random products to get an idea. After verifying that everything I was looking at was following the same format (and adding a few things to my shopping cart while I searched random items), I wrote out an outline. The four written parts are:
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