My client, a medical lab supplier, recently asked me if I could produce an e-newsletter to replace the one he had been paying a marketing company to do. I thought about it for half a second before saying I could make time for it.
It was a no-brainer… newsletters are sent out on a regular basis. It would provide me with a regular income.
It didn’t matter that I had no clue as to how to write and prepare one. That would be easy enough to figure out. (Wealthy Web Writer and AWAI have a lot of resources.)
The client will be handling the actual mailing, but he asked me to design it and put it together… not just give him the text for it. So, not only do I get to learn how to write a newsletter, but I also get to figure out how to design, organize, and plan it. (I love learning new things, especially when I get paid for it!)
I have no clue what he was paying the company that was doing it, but the old newsletter was nothing more than a picture of their sales flyer and links to articles from around the Web… the sort of thing Google would suggest based on search history. They weren’t even targeted to the audience.
My confidence that I can produce something better is high.
Newsletters come in all shapes and sizes… some are thousands of words and others a few hundred. Some still come on paper to your mailbox, although most are electronic (e-newsletters).
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