“Content precedes design. Design in the absence of content is not design, it’s decoration.” —Jeffrey Zeldman
We all know that when it comes to direct mail and writing for the Web, copy rules. But copy is only one part of the equation. Even if everything else is excellent, if the promotion or page doesn’t look right, you’ll lose sales. A poor design can make a sales page less grabbing, so you don’t get the prospect’s attention the way you planned to. A poor design can also damage credibility. Or make the sales process confusing.
Bottom line, a poor design can cost you. So, what can you do to make sure all of your hard work doesn’t go to waste?
Get involved with the design process.
The design of a promotional package can have a profound effect on your response rates both offline and online. Today we’ll take a look at some things you should keep in mind as you work with a graphic designer to create a winning package. We’ll start with things to do in the beginning of the design process, and then look at some suggestions that will keep the process running smoothly and further increase your chances of making a sale.
At the beginning of the process…