The Surprising Benefit of Choosing the ‘Wrong’ Niche

The Trumpeter Is Playing On A Silver Trumpet. Trumpet Player

Are you having a hard time coming up with a profitable niche?

About a year ago, I was too.

I tend to be all over the place, personally and professionally.

I like to try new things and meet new people. So when people — even very smart people — advise me to choose a niche because it will help me grow my business… I resist.

Why is it so hard for some people to choose a niche?

One of the reasons I’ve struggled with this is that I’m not confident in my expertise in typical copywriting niches. When I see success stories of writers who make it big after choosing a niche, it’s usually something that I’m not an expert in… like cryptocurrencies or enterprise-level software-as-a-service SaaS or industrial farm chemicals or reverse mortgages.

For me, it would be a chore to become an expert in any of those things, and yet I constantly hear success stories about people niching down in subjects like this and making it big. Meanwhile, I’m plugging along, writing a variety of pieces for many different types of clients, not hitting it big, and experiencing niche envy to boot.

There’s lots of excellent advice out there on how to find a niche 

And it’s not as if I haven’t heard excellent advice about choosing a niche. For example, people often ask, “If you had all the money in the world, what would you do?”

That’s easy. I would buy 10 different types of trumpets and practice all the time.

The problem is, I don’t see a lot of trumpet copywriters out there. In fact… I’m pretty sure that niche doesn’t even exist. Plus, I’ve tried unsuccessfully to become a copywriter in the music industry. The money just isn’t there… or if it is, I’ve yet to locate it.

So that left me bopping around in multiple industries and facing one steep learning curve after another (while my trumpet goes unplayed!).

Things have a way of changing, especially when you’re at Bootcamp.

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Mandy Marksteiner


  • That’s awesome, Mandy! So happy you’ve found the perfect way to express your talents and get paid for it!

    All the best,

  • Mandy, I admire your stick-to-itivness. It really worked out well for you. I’m thinking,
    but so far, not one niche.

  • Awesome! I am currently having this dilemma. Like you, I am a musician and you have inspired me to take a similar approach that I think might spark new opportunities.

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