“When it comes to fundraising for a social enterprise, if you are pursuing your true passion, you’ll learn to become great at your craft because you’ll care so much about perfecting the skills necessary to make that dream a reality.” — Adam Braun
Many beginning copywriters will tell you the one decision that made the biggest difference in their career was focusing on a single niche. But no matter which niche you choose to pursue, you’ll need to apply the basic good practices of power copywriting you’re learning from Wealthy Web Writer and AWAI. The trick… and what makes good niche writers great… is knowing how to “customize” those good practices.
Today, we’re going to take a look at seven power writing secrets and demonstrate how you would use them when writing for one of the most popular niches among freelancers today — fundraising.
#1) Know your prospect — Yes, this is a staple requirement across the board when providing any copywriting service. But in fundraising, you must approach this from a different perspective than you would in, say, alternative health.
Even if some of your fundraising prospects may actually be the same people you’d be writing to in an alternative health sales letter, they won’t look at a fundraising letter the same way they would look at an alternative health promotion.
For example, when they read a letter selling an herbal product for weight loss, the thing that’s uppermost in their mind is how that product can benefit them. So, the emotions you need to appeal to will be based on their self-interest, pride, ego, and maybe a little greed. On the other hand, when they read a letter asking them to donate to an environmental cause or political party or cancer research, they’ll be motivated by thoughts of how their donation could benefit others. So, in that case, you’ll need to appeal to their altruistic emotions.
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