Of all the social networks out there, LinkedIn is the most geared toward business. Because of that, it’s a good place to network, introduce yourself to people, and ultimately land clients.
If you’re just starting out and you don’t have a website yet, setting up your LinkedIn Profile gives you a way to market yourself even before your website is ready. A well-written, fully fleshed-out profile gives you a place to send prospects to learn more about you.
So whether you’re sending out emails, posting to social media, attending network events, or using good, old-fashioned direct mail to reach out to your prospects, you can get started right away, using your LinkedIn Profile in lieu of your website address.
Now, you still need a website. But if you’re just starting out or looking to move to the next level, setting up your LinkedIn Profile is a great first step.
Here are a few things you need to know about your LinkedIn Profile:
It needs a keyword-rich headline — if you have a specialty or niche, use that.
Your summary should be personable and
It’s good to identify a problem you solve, and invite readers to contact you for help solving it.
You can include writing samples.
Update your jobs section completely, including whenever you land a new client.
Same goes for the education section.
Your LinkedIn Profile can give your prospects somewhere to go to learn how to contact you.
A lot of times, your prospects need a bridge between your message introducing yourself and their response. That’s one of the functions your website serves. That is absolutely a function your LinkedIn Profile can serve.
You can learn more about writing your profile from these resources on Wealthy Web Writer:
- LinkedIn for Beginners
- Jumpstart Your Business with LinkedIn
- Boost Your Credibility and Gain More Clients with LinkedIn
- Getting Clients Through LinkedIn
Our kick-off Practice Assignment this year is meant to help you build your writing business — we’ll alternate this year between business-building assignments and sample “real-world” assignments — by helping you get your LinkedIn Profile in tip-top shape.
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