LinkedIn Profile — Getting Out There — Practice Assignment Brief

LinkedIn on a Corkboard

Of all the social networks out there, LinkedIn is the most geared toward business. Because of that, it’s a good place to network, introduce yourself to people, and ultimately land clients.

If you’re just starting out and you don’t have a website yet, setting up your LinkedIn Profile gives you a way to market yourself even before your website is ready. A well-written, fully fleshed-out profile gives you a place to send prospects to learn more about you.

So whether you’re sending out emails, posting to social media, attending network events, or using good, old-fashioned direct mail to reach out to your prospects, you can get started right away, using your LinkedIn Profile in lieu of your website address.

Now, you still need a website. But if you’re just starting out or looking to move to the next level, setting up your LinkedIn Profile is a great first step.

Here are a few things you need to know about your LinkedIn Profile:

  • It needs a keyword-rich headline — if you have a specialty or niche, use that.

  • Your summary should be personable and

  • It’s good to identify a problem you solve, and invite readers to contact you for help solving it.

  • You can include writing samples.

  • Update your jobs section completely, including whenever you land a new client.

  • Same goes for the education section.

Your LinkedIn Profile can give your prospects somewhere to go to learn how to contact you.

A lot of times, your prospects need a bridge between your message introducing yourself and their response. That’s one of the functions your website serves. That is absolutely a function your LinkedIn Profile can serve.

You can learn more about writing your profile from these resources on Wealthy Web Writer:

Our kick-off Practice Assignment this year is meant to help you build your writing business — we’ll alternate this year between business-building assignments and sample “real-world” assignments — by helping you get your LinkedIn Profile in tip-top shape.

Your Creative Brief

The Client: YOU!

This article is reserved content for Wealthy Web Writer Platinum members. To continue reading this article please log in or become a member today.

Wealthy Web Writer

Wealthy Web Writer

Whether you’re looking to learn new skills, improve the ones you have, stay on top of industry changes, find clients who value those skills and are willing to pay top dollar, or take your web-writing business to the next level, Wealthy Web Writer is a one-stop shop.

Leave a Comment

Scroll to Top