Member Update: What’s Your Baseline?

Tired exhausted man runner sweating after cardio workout. Runnin

I play recreational soccer. Over this past weekend, I had a game Saturday evening.

Now, I’d had an earache for two days. I felt fine otherwise, but I also know that an earache, for me, usually points to a virus of some sort. Since I was feeling fine, though, I went to play in my game.

Sure enough, I did not have my usual stamina, control, or focus.

If you haven’t ever played indoor soccer, it’s fast-paced with a lot of short sprints, direction changes, and explosive movement… interspersed with slower moments. It’s demanding. On our team, we try to go with everything we have for three to five minutes before subbing out for a minute or two.

Normally, that’s no problem. But this game, after playing for two minutes, I felt like my legs were full of sand and my lungs were on fire.

It was not the most fun I’ve ever had playing soccer. But, I learned something important.

My baseline soccer skills have come a long way from a year ago.

Despite my fatigue, I still scored two goals and made several key passes I was able to maneuver my way out of trouble, even when being double-teamed, and making runs off the ball has become almost automatic.

That’s good news, because one of the best ways to measure how far you’ve come is when you have to perform in a compromised state.

When you’re on and feeling good, you’re working to do your best — or better than what your best has been.

When you’re sick or distracted by the bumps life sends at you, you’re usually just trying to put forth something that will be at least adequate.

It’s useful, when that happens, to go back and review what you did when you weren’t at your best. How does it stack up to your past work?

If your work in a slump is stronger than your best work a year ago, that means you’ve come a long way.

So next time you’re having an off day, instead of getting frustrated with yourself, look at it as a chance to measure your progress. If you’ve been reading about writing, putting in the practice, and getting feedback, you might be surprised at how far you’ve really come!

New on the Site

What should you do if you accidentally start two new businesses at the same time? This is actually a surprisingly common set of circumstances for newly minted web writers… one that our own Reality Blogger, Andrew Murray found himself in when he first started out. Check out his story… and how he handled it, right here.

The poor subhead. So often neglected, so often misused. Something that needs to be there but doesn’t seem worth the trouble. For many copywriters, they are an afterthought. In this post from John Torre, you’ll see just how powerful subheads can be… and what you can do to make yours as strong as possible.

What time is it? Practice Assignment time!!! This month, our Practice Assignment is focused on you and helping you build your business. It’s all about creating a LinkedIn Profile that will help you make better connections with higher-quality clients. Have a look at the details here.

Mark Your Calendar

January 25: Launching your freelance web-writing business takes time. Time to write your materials. Time to make connections with potential clients. Time to deliver on the projects you’ve landed. Join us this Friday for a webinar designed to help you get more creative about finding the time you need to build a thriving business.

Around the Web

Do you fall in love with writing ideas and projects… fast? That can make it hard to zero in on a niche. This new video from Marie Forleo might help.

If you work as a B2B copywriter, influencer marketing is becoming a go-to strategy in that sector. Find out the trends to watch right here.

Being a small company definitely has its advantages. Here, you’ll find seven questions you should ask as you grow your company.

Here you’ll find four quick ways you can help any company improve their website fast.

That’s all for now. Make it a great week!


Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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