One thing AWAI teaches repeatedly is to know your audience. This is a common theme, and indeed commonsense.
How can we possibly expect to evoke emotions in our readers if we don’t know who they are? What their needs are, what’s bothering them right now, what changes they are seeking to make in their lives…
But the thing is, I’ve avoided this until now.
That’s right, even though I have a Money-Making Website, I really didn’t know my tribe very well at all. Why? It all seemed too hard. Well, no more excuses, it was high time I got to know them.
I needed an avatar, a buyer persona.
If you follow this simple four-step process, you’ll be well on your way to knowing your audience, too. Essential for writing a strong Money-Making Website… but also critical for any web-writing project you take on.
Let’s get started.
Step 1. The People You Meet
Peta and I are always travelling, moving from place to place. Along the way, we bump into people who follow Top Wire Traveller. We invariably have a yarn (a casual conversation), comparing notes about where we’ve been and where we’re off to next.
Their feedback about Top Wire Traveller is always positive. Hardly surprising, I suppose, considering they follow our website.
Others notice our truck camper, wander over, and start asking questions about who we are and what we do. This is their first contact with Top Wire Traveller, so their questions are an excellent insight into the types of questions our prospects have.
The conversation nearly always follows one of two paths. Path #1 is about travel. Sometimes they ask for advice about certain destinations… often we ask them for advice. These people are interested in travelling to remote, out-of-the-way places.
Path #2 is about our truck camper. What we like, if we’re happy with it, what we’d change, and so on.
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