Reality Blog: How I Learned About My Tribe, and How You Can Too

Diverse people mingling at an event

One thing AWAI teaches repeatedly is to know your audience. This is a common theme, and indeed commonsense.

How can we possibly expect to evoke emotions in our readers if we don’t know who they are? What their needs are, what’s bothering them right now, what changes they are seeking to make in their lives…

But the thing is, I’ve avoided this until now.

That’s right, even though I have a Money-Making Website, I really didn’t know my tribe very well at all. Why? It all seemed too hard. Well, no more excuses, it was high time I got to know them.

I needed an avatar, a buyer persona.

If you follow this simple four-step process, you’ll be well on your way to knowing your audience, too. Essential for writing a strong Money-Making Website… but also critical for any web-writing project you take on.

Let’s get started.

Step 1. The People You Meet

Peta and I are always travelling, moving from place to place. Along the way, we bump into people who follow Top Wire Traveller. We invariably have a yarn (a casual conversation), comparing notes about where we’ve been and where we’re off to next.

Their feedback about Top Wire Traveller is always positive. Hardly surprising, I suppose, considering they follow our website.

Others notice our truck camper, wander over, and start asking questions about who we are and what we do. This is their first contact with Top Wire Traveller, so their questions are an excellent insight into the types of questions our prospects have.

The conversation nearly always follows one of two paths. Path #1 is about travel. Sometimes they ask for advice about certain destinations… often we ask them for advice. These people are interested in travelling to remote, out-of-the-way places.

Path #2 is about our truck camper. What we like, if we’re happy with it, what we’d change, and so on.

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.

8 Comments

  • Andrew. Awesome ideas. I have had some interest in exploring Pinterest and you have inspired me. I am so glad you are traveling, writing, and learning along the way.

    • Thanks Patricia, glad I’ve inspired you!
      Pinterest is under-rated. It’s a really powerful search engine and is even better, is visual. Many people use Pinterest exclusively when organising a holiday, wedding, renovations, how to start a blog… anything really.
      It has a few quirks, which I’ll be exploring as the year progresses. And I’m really keen to try Pinterest advertising. I’ll share my successes (or otherwise!) here.
      Regards.

  • Andrew. That was one of the most informative articles I’ve read in a long time. There is never a shortage of articles giving opinions and theories but showing what you did and what the results were is amazingly helpful. I look forward to more of your adventures in the real world and online.

  • Hi Andrew, Yes, I was surprised to hear how well Pinterest came out. I started on Pinterest with my teddy bears but got caught up in “other things” and haven’t followed up. I will now, thanks to your article. Keep traveling and keep writing! Cheers! Alice

    • Hi Alice. Yes Pinterest is under-rated. People go to Pinterest to “find stuff”. It’s not really a social media channel at all. Rather, it’s a super-powerful search engine.
      One of the secrets to success on Pinterest is to pin regularly and consistently. I’ll be writing a whole lot more about Pinterest this year. I believe it’s an excellent way for start-ups like ours to gain exposure relatively quickly.

  • I love reading product forums to get a better sense of the audience. They are such a great way to figure out what people are *really* thinking about a product … in a much more honest way than we usually have access to 🙂

    • Hi Rebekah,
      Great point about product forums. I agree they’re an excellent source of honest information, written in the language “real people” use.

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