Roving Report: A Review of Case Study Practice Assignments

A businessman wearing a cape

Every month, Wealthy Web Writer’s Managing Editor Heather Robson posts a Practice Assignment covering a different web-writing or business-building skill. Members can write the Practice Assignment, then submit it for review in a live webinar.

Heather randomly selects as many Practice Assignments as she thinks she’ll be able to review in one hour, and if yours is selected and you’re on the call, you’ll have an opportunity to ask her questions.

Recently, the Practice Assignment in question was for writing a Case Study. Information about the assignment is HERE, and here’s the review session.

Heather started by reviewing the brief, which was to write a 500-word case study for an imaginary software company’s customer, an imaginary bakery.

Normally, Heather pointed out, you’d get information about the client and their customer from your brief and interviews with them, but here you had to imagine everything.

“I hope you found it fun,” Heather commented. “You can think about who the bakery was, imagine what its specific financial issues were, and what kind of obstacle, threat, or impact they were having on the business. Then you had to imagine how they would take this software and use it to help solve those problems.”

Before diving into the reviews, Heather shared some case study quick tips.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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