If you think only e-commerce sites or sites that collect super-sensitive data need to be encrypted, it might be time to rethink that position.
Encrypting your website is an easy way to improve your authority and attract more traffic to your site.
That’s because encryption does a lot more than just protect a credit card number as it flows across the internet.
There are four practical reasons to encrypt your freelance website:
- Authentication: An encrypted site tells readers they’re in the right place, and builds trust.
- Data integrity: Encryption protects the data that’s transmitted on the site from being modified or corrupted.
- Security: A snooper can’t watch what a visitor is doing while they’re on the site.
- Site rankings: Google will no longer rank unencrypted sites as highly as encrypted sites, so if you’re not securing your site, fewer visitors will find you through organic search.
Google now marks HTTP sites that transmit passwords or credit cards as non-secure, as “part of a long-term plan to mark all HTTP sites as non-secure.”
Explains Google:
“You should always protect all of your websites with HTTPS, even if they don’t handle sensitive communications. Aside from providing critical security and data integrity for both your websites and your users’ personal information, HTTPS is a requirement for many new browser features.”
According to Google, encryption “is the future of the Web.”
So what is encryption, and how to you get it?
SSL, TLS, and HTTPS
SSL stands for “secure socket layer.”
According to security company Symantec, SSL is:
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