This past month, I’ve been reading The Confidence Code by Katty Kay and Claire Shipman.
It digs deep into the factors that affect confidence from genetics to neurology to environmental factors to the simple choices we make.
Toward the end of the book, the authors share a number of ways you can improve your confidence.
One of my favorites involves a mindset shift that is pretty easy for most people to make.
Let’s say you’re offered an opportunity, but it involves an area where you feel weak. Say, it means giving a presentation in front of a room full of people, and you consider yourself a not-so-great public speaker.
Based on your lack of confidence, you could turn the opportunity down…
Or you could say yes, and then take this confidence-boosting approach instead.
Begin by preparing. Study a few different presentations to get a feel for the structure. Study speaking styles, especially those that seem like they would be a natural fit for you.
Do your research and put together the very best presentation you can. Practice it. Get feedback, if you can.
Once you’ve done the work of preparing, it’s tempting to dwell on everything that could go wrong. To overthink things. To focus on what you’re most worried about — in this case, making a fool of yourself up in front of people.
Instead of doing that — or whenever you catch yourself doing that — focus on how the information in your presentation is going to help people. How is it going to help your team? How is it going to help your colleagues? How will it help your clients or customers? How will it help the people in that room?
When you put your focus on helping, two things happen. First, you take the focus off of you and how you might mess up. That stops you from actively undermining your confidence. And second, when you keep your mind on how other people will benefit, your confidence tends to go up.
With this mindset shift, you can go from mulling over all the ways you could fail to getting genuinely excited about the difference what you’re doing will make for others.
This works for a lot of situations… not just public speaking.
It works for:
- Having a first-time meeting with a prospect.
- Sending out your Information Packet.
- Launching your website.
- Writing and publishing a book.
- Participating on social media.
Give it a try and see if it doesn’t make the scary things a bit easier and a lot more fun.
New on the Site
Have you ever had a great idea and thought, “This will be so easy, I’ll do it now. Won’t take long…”? And then you keep finding ways to make it better… except you’re really making it more complicated? I’ve certainly done that more times than I can count. And in his latest Reality Blog, Andrew Murray shares one of his own recent experiences with doing this… and how he got back on track.
Microsoft Word is a tool most writers use. Its basic word-processing features are pretty straightforward, but Word can do a whole lot more to help you streamline your work flow and improve the appearance of your documents. Here, you’ll see three tools in Word you may not even know exist… but once you learn how to use them, they can make your life a lot easier.
There are two core things to do if you want to be successful in any career, and they’re particularly crucial in copywriting. First, you need to continuously improve your skills. Second, you need to find ways to improve your productivity, so you can get more work done and earn more money. John Torre shares four tips to help you get more done.
Mark Your Calendar
February 7: About this time each year, most people have started to slip when it comes to pursuing their goals. In this month’s Member Update Webinar, you’ll see how to approach your goals by developing the habits you need to move forward at a steady pace, free of frustration and free of stress. I hope you’ll join us!
Around the Web
One of the best ways to sharpen your marketing skills is to study great marketers. Click that link to find 33 of the best to start following in 2019.
How’s your social media strategy look? If you don’t have one or want to make some improvements to what you do have, give this a read.
Want to give your website a fresh new look? Here’s what’s trending.
If you skipped the Super Bowl, but want to see the commercials, here’s a roundup of all the spots that were released before the big game.
That’s all for now. Make it a great week!