When you aren’t where you want to be in life, it’s normal to start looking for the reasons why.
The reasons I hear a lot tend to fall into one of three categories…
1. I’m just not good enough.
The variations on this include things like:
- My writing skills aren’t where they need to be.
- I’m not good at landing clients.
- I’m not ready to put myself out there.
2. People just won’t hire me.
The variations here look like:
- I’ve tried every way of connecting with clients that I can think of and nothing works.
- I’ve done X or Y activity to land clients and nothing happened.
- Prospects never get back to me.
3. I just don’t have time.
Variations I hear on this theme:
- I have kids at home and finding time is impossible.
- I mean to get started but then life crops up.
- I have to work a full-time job, so…
I’m not here to say there’s no merit to some of these reasons. And I’m certainly not here to say that launching your freelance writing business is easy.
It takes work and persistence and a willingness to face rejection. It can be downright hard at times.
What I am here to say is that you’ll succeed much faster if you start focusing on the reasons why you can succeed instead of the reasons why you can’t.
You can succeed because businesses need writers… and if you’ve been studying and practicing, you can offer value to your clients.
You can succeed because if you persistently and professionally reach out to prospects, follow up diligently, and make and nurture connections, eventually you will land a client. And then you can grow things from there.
You can succeed because you can find at least an hour a day to dedicate to business building. It might mean cutting TV out. It might mean getting up earlier. It might mean telling your family they have to leave you alone for an hour. But this is possible.
Next time you find yourself coming up with a reason why you haven’t succeeded yet, flip it around and come up with at least two reasons why you can succeed. Then build from there!
In Case You Missed It…
What do you need to include on your professional website to show marketers you’re the writer they’re looking for? By getting inside the mind of your prospect, you can figure this out. Or you can just ask a marketer…
Sometimes a small change can have a big, big impact. When it comes to productivity, when you find those little shifts that deliver big payoffs, it’s a bit like finding a pot of gold. Andrew Murray shares his favorite productivity tip in his latest Reality Blog. You won’t believe how simple it is!
Even if your focus is on online projects, it doesn’t hurt to be able to offer your writing services for traditional print projects as well… things like a direct-mail sales letter. Not sure what goes into a direct-mail package? John Torre has you covered here.
Mark Your Calendar
February 28: I’m very excited for this week’s live event. Wealthy Web Writer member Rebekah Mays is going to interview Rebecca Matter and me. The focus is her own web-writing business. She’ll spend the hour asking Rebecca and me questions about how she can grow her business and strengthen her action plan for the year. It’ll be fun!
Around the Web
Copyblogger shares 10 editing tips to make your writing go from decent to really, really good.
Top blogger, Darren Rowse, shares his writing process for crafting a blog post that gets read.
How do you know if you’re giving your readers value? You’ll find a few different ways to answer that question here.
And here you’ll find common mistakes that bloggers make with ways to fix each one.
That’s all for now. Make it a great week!