3 Elements Every Online Sales Page Needs to be Successful

Text  On Line Sales. With Graphs. Business Concept.

“You don’t need a big close, as many sales reps believe. You risk losing your customer when you save all the good stuff for the end. Keep the customer actively involved throughout your presentation, and watch your results improve.” — Harvey Mackay

An increase of just one or two percent in the conversion rate on a sales page can translate into a lot of extra cash in a company’s bank account.

Two things you need to do to deliver that increased conversion rate are persuade your client that it’s worth investing in the rewrite of an existing promotion and then figure out what the promotion is lacking and add those elements.

Most of the time, there are three easy improvements you can make to create a better-converting sales page. Let’s go through them one by one.

1) Get the structure right — Any successful sales approach has a structure. This is true whether you are selling face-to-face, writing a direct-marketing letter, or writing copy for an online sales page.

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

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