“You don’t need a big close, as many sales reps believe. You risk losing your customer when you save all the good stuff for the end. Keep the customer actively involved throughout your presentation, and watch your results improve.” — Harvey Mackay
An increase of just one or two percent in the conversion rate on a sales page can translate into a lot of extra cash in a company’s bank account.
Two things you need to do to deliver that increased conversion rate are persuade your client that it’s worth investing in the rewrite of an existing promotion and then figure out what the promotion is lacking and add those elements.
Most of the time, there are three easy improvements you can make to create a better-converting sales page. Let’s go through them one by one.
1) Get the structure right — Any successful sales approach has a structure. This is true whether you are selling face-to-face, writing a direct-marketing letter, or writing copy for an online sales page.
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