“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing or learning to do.” — Pele
I began my copywriting career about 20 years ago, and I’ve been an AWAI member now for about 14 or 15 of those years.
In that time, I’ve gone from a clueless newbie to having learned a lot about my craft. I have learned from articles and posts, and from books I have read. I’ve learned from conversations I’ve had. I just now logged onto my AWAI.com Member Page and see that I’ve purchased eighteen — yes, 18 — of their awesome programs over the years — programs that have taught me the ins and outs of a particular segment of the industry and most of all, how to be a specialist in that subject matter.
But I noticed something else while I was browsing around in there: The time I spent learning some of these programs was far and away more than the time I spent actually integrating the lessons learned into my business.
That’s not true with all of them, of course. Or even most of them.
Without The Accelerated Program or The Masters Program, I wouldn’t have the foundation that I do. Without the Fundraising Program, I wouldn’t have been able to compose a letter on my first attempt that got a regional, national rollout. Without the Email Copy Made Easy program by Jay White, I never would have hit the ground running with a seven-part autoresponder series for one of the biggest health, wellness, and beauty marketers in the country.
Those are some of my success stories, but unfortunately, as I mentioned above, there are several that I put a lot of time into that never came to fruition.
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