Member Update: The Power of Themes

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Out of all the birthday parties I attended as a child, there’s one that stands out.

When we arrived, we were each given a clue. That clue set us on a scavenger hunt around the birthday girl’s yard. One clue revealed another… which lead to another… and so on until we each found a treasure at the end.

Everything during the party revolved around finding secret treasure, from the crafts we did to the games we played to the cake we ate.

The treasure hunt theme — and the commitment my friend’s mom made to bringing it to life — turned the party into a magical experience.

Fast-forward to when my older daughter reached her seventh birthday. I took that magical moment from my childhood and did my best to recreate it. This time, a treasure hunt wasn’t the theme. We did a solar system theme, with planetary decorations and space twists on all the games.

But I still did a treasure hunt, writing space puns into all the clues.

And according to the children in attendance, it was the best party ever. (I secretly wonder how many of them will throw space-themed birthday parties or organize treasure hunts for their future children.)

For whatever reason, themes — when you fully commit to them — make things more memorable. They can add meaning and magic that wouldn’t otherwise be there.

So, how can use this in your web-writing business?

What if you established a monthly theme for your business? It could revolve around a skill or a habit or a mindset. Right off the bat, a few themes that pop into my mind are:

  • A month of self-care — where each day you deliberately do something to pamper yourself.
  • Trying new things — where each day you do something you’ve never done before.
  • Writing on tour — where each week, you spend at least one day writing somewhere other than your office or home.

Giving a theme to your writing business can help you look at things in a new way. It can re-energize you and give your motivation a boost. It can add a healthy dose of fun to your work… and when you look back at the year, you may very well remember your themed months with a little extra fondness.

If you were to pick a theme for April, what would it be? Share in the comments below.

New on the Site 

What would you think if you published something on your web-writing website or your Money-Making Website that increased your website visits six times over? That happened recently on Andrew Murray’s website. In his latest Reality Blog, he talks about what he posted, why it attracted so many new visitors, and what he’s learned from the experience.

As a web writer, part of your job is lining up projects and clients. One way to do that is through email prospecting. Here, John Torre shares some common approaches to email prospecting that tend to fall flat, along with some variations that work better.

Roughly 80 percent of the world’s inhabitants don’t speak English as their first language. If you plan to reach an international audience, you need to start thinking about your international readership as you write. Here are the key elements to keep in mind.

Mark Your Calendar

March 28: If you can help your clients build a list of responsive, eager-to-buy leads, you will multiply your value and find yourself in demand as both writer and consultant. During this interview, list-building expert Brian T. Edmondson will weigh in on how writers can learn list-building and combine it with their other services. Join us!

March 29: Are you interested in social media marketing? This week, during this webinar session, I’ll be looking at some of the submissions by your fellow members. I’ll evaluate each for clarity, effectiveness, and short-form writing. Come see how to make your own social media marketing campaigns stronger.

April 5: Our next Monthly Member Update is just around the corner. There’s a bit of inspiration and some tips to help you get the most out of your membership. During April’s meeting, I’ll also talk about three things that will make you a better writer and marketer. I hope to see you there.

Around the Web

You’re going to have setbacks — moments you think of as failures. It’s part of doing business. How you deal with those failures is important. Try this six-step process to get through them in a healthy, productive way.

You know getting enough sleep is important. But did you know that how deeply you sleep is even more important? Learn more about deep sleep and how in the not-so-distant future, technology may help you get more of it.

When you write an email, where do you place the call-to-action? It might be that shifting it to a different place in your email could have a huge impact on your click-throughs. Marketing Experiments has the details.

Thinking about launching a Kickstarter campaign? Read this first.

That’s all for now. Make it a great week!


Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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