Reality Blog: Why You Need a Checklist for Your Articles


I recently submitted a blog post — to the client — which was missing the introduction.

Yes, it’s true. I’m ashamed to say it was missing the introduction! Can you believe it? Worse, they published the article without the introduction!

I’d better give you some context… and explain how I rectified this problem.

The Problem

I’ve been writing a monthly blog article for a dream client for just over a year now. We know each other well and have an excellent professional relationship. The Marketing Manager sees me as somewhat of an expert and often asks for article ideas or suggestions.

I give them the complete package. Each article is optimized for SEO. I select the key phrase and optimize the text, meta tags, and images accordingly. I even specify whether headings are H1, H2, or H3. My client loves this. It cuts their workload in half.

Every blog post on their website has an introductory paragraph, a synopsis if you like. It also mentions who is writing this article, as they have several contributors to their blog.

This introduction is important to them, yet probably more important for Peta and me.

You see, their introduction includes a link to our Money-Making Website, Top Wire Traveller. So you’d think the introduction would be at the top of my mind when reviewing the draft.

In fact, I normally spend quite a bit of time composing the introduction. After all, I need to get the reader through the introduction and into the meat of the blog post.

But for some reason, in this instance, the introduction completely slipped my mind.

The Fix

In fact, I only realized it was missing when I saw the blog post on their website. What a horrible feeling. My mouth went dry and my mind raced, trying to figure out how to repair the damage.

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.

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