Reality Blog: A Change of Direction for Our Money-Making Website

One orange pencil among many gray ones.

A little while ago, I had a live Reality Blog interview with Heather Robson and Nick Usborne.

Heather invited Nick to participate, since I’m Reality Blogging about our Money-Making Website. As you probably know, Nick is an expert in this area.

Nick and Heather’s observations and advice were enlightening to say the least.

Something Missing

In summary, Nick said we had the basics in place but were missing an essential ingredient… Us! He said we have a great story to tell, we’re living a dream life that people all around the world aspire to.

This was humbling. I never considered our life as something other people might look to for inspiration.

Both Heather and Nick also pointed out we should be adding more of how we made our dream a reality… how we prepared, how we saved, how we rented out our house, and so on. Not too much on this, just an occasional post.

Yet Nick kept going back to one common theme. People want to get to know us, to live their lives through us, to be us. Now that’s a scary thought!

They may be planning a similar life-change. Or they might simply dream about such a life but never act on their impulses. Regardless, letting people see the real us is a key component to satisfying those desires.

They want to see how we live day-to-day, how we overcome problems, the places this amazing journey takes us. People want to see the details. What goes on behind-the-scenes, and how do we deal with issues as they arise?

Now, we never wanted our website to be a travel blog. We set it up as an information site. Our niche was to explore places in-depth, give honest reviews on quality products we use, and information on our truck camper setup.

And both of us are way more comfortable behind the camera, rather than in front of it. I’m guessing we’re not Robinson Crusoe there (not alone, in non-Aussie speak).

So, at first we were conflicted about the idea of us stepping in front of the camera. I suppose we were worried about coming across as morons or fools or idiots or whatever other excuse we could think of.

Deep down though, we knew Nick was right.

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.

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