Reality Blog: Using a Branded Hashtag to Grow Your Followers


Hashtags have always been a bit of a mystery to me. I knew they were used in searches, but hadn’t really paid much attention, to be honest.

I included them on some Facebook and Twitter posts, but really only when I wanted a specific company or industry organization to see a particular post. And late last year, I started adding hashtags to every Pinterest pin.

But it never really crossed my mind to create a hashtag for our Top Wire Traveller brand. Until we met an unlikely gentleman in an unlikely place…

A Lesson in Social Media

Over Christmas, Peta and I looked after my brother Tim’s family home. It’s a big place on an acre, along the beautiful sub-tropical Queensland coast. (I know, this lifestyle of ours is so cruel sometimes!) They’re busy people, so they pay a gardener to look after the lawn and gardens.

Peta and I started talking to this gardener, named Eruch (pronounced air-rich). We ended up talking for a couple of hours… Tim’s gardening bill was a bit higher for that week!

Anyway, Eruch makes fishing lures by hand. Every lure is a work of art, made with love and care.

We were curious. How do you promote your lures, how do you get your name out there, we asked. In turns out Eruch is a self-taught Facebook guru! He has no formal training, he simply looked at what others were doing well on social media and applied it to his own Facebook page.

He’s one of those people who just gets it.

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Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.


    • Hi Jodie, Good question! I believe you can register and trademark a hashtag. But you can’t copyright one.

      I probably wouldn’t bother though. I can’t really see how you could enforce your legal rights to it, especially if they were operating in another country.

    • Hi Gayla. I agree it is confusing at first.

      Think of a hashtag as a label or a tag.

      Say you have 50 physical photo albums, with a label on each. Five of these might be labelled “Holidays”. So by glancing at the cover, you can easily find the photo albums containing holiday photos.

      A hashtag is simply a way of labelling things online, eg #holidays

      So when someone searches for “holidays” or “#holidays”, then the posts in which you added the hashtag #holidays will appear in that person’s search results.

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