Hashtags have always been a bit of a mystery to me. I knew they were used in searches, but hadn’t really paid much attention, to be honest.
I included them on some Facebook and Twitter posts, but really only when I wanted a specific company or industry organization to see a particular post. And late last year, I started adding hashtags to every Pinterest pin.
But it never really crossed my mind to create a hashtag for our Top Wire Traveller brand. Until we met an unlikely gentleman in an unlikely place…
A Lesson in Social Media
Over Christmas, Peta and I looked after my brother Tim’s family home. It’s a big place on an acre, along the beautiful sub-tropical Queensland coast. (I know, this lifestyle of ours is so cruel sometimes!) They’re busy people, so they pay a gardener to look after the lawn and gardens.
Peta and I started talking to this gardener, named Eruch (pronounced air-rich). We ended up talking for a couple of hours… Tim’s gardening bill was a bit higher for that week!
Anyway, Eruch makes fishing lures by hand. Every lure is a work of art, made with love and care.
We were curious. How do you promote your lures, how do you get your name out there, we asked. In turns out Eruch is a self-taught Facebook guru! He has no formal training, he simply looked at what others were doing well on social media and applied it to his own Facebook page.
He’s one of those people who just gets it.
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