As a freelance web writer, only part of what you do is project work.
The work you do on projects is, of course, very important. That’s what you’re delivering to your client. That’s what you’re getting paid for. So, you need to do your best work.
But as a freelance web writer, you’re running a business. And you can do an even better job on your projects if you establish some clear boundaries and procedures for your business.
By doing so, you’ll help your clients in two ways. (And yourself, too!)
You’ll establish clear expectations. Do that and your clients will know how often they should expect to hear from you. They’ll know a little about your process, and what they need to provide for you to deliver what they’re asking for. They’ll know when and how to best reach you if they have questions.
You’ll also make sure you don’t miss anything important as part of the project.
For example, if you have a series of documented questions you ask during the research phase, you’ll be certain you’re gathering all the information you need to do a good job.
If you have an outlining process you go through that you have the client sign off on, you’ll know you’re taking the right approach before you start drafting.
If you have a final checklist you put your work through before submitting it to your client, you’ll know for sure all your i’s are dotted and all your t’s are crossed.
By taking a little time to think about things like your preferred method of communication, your turnaround time on responding to messages from clients, and your payment terms, you’ll give your clients boundaries to work within… and boundaries tend to make people more comfortable.
And by taking a little time to decide on what your client intake process looks like, to determine what your major project milestones are, and to design any checklists you need, you’ll help your projects go more smoothly and you’ll deliver a better result… one that is in line with your client’s expectations.
If you haven’t given thought lately to the nuts and bolts of your business, take some time this week to do just that. Your business will run better for your efforts, and you’ll have happier clients, too!
(If you need a little help designing your checklists and processes, give AWAI’s Essential Templates for Your Copywriting Business a look. It’s a great place to start!)
New on the Site
If you haven’t had a chance to check out our current Practice Assignment, it is still open. You can submit your work through May 14 for a chance to be included in our live review later in the month. This time around, we’re working on a website homepage. You can find all the details here.
I can’t recall ever meeting a writer who hasn’t struggled with writer’s block at one time or another. And the form writer’s block takes can be different from writer to writer, project to project. No matter what form your own block takes, you can find some useful tips for moving forward in this featured article from Michele Peterson.
Did you get to join us for Nick Usborne’s event last week? He shared some highly valuable insights into developing good web-writing habits and adopting a digital marketer’s mindset. The video replay is now available. Go here to see what Nick had to say.
Around the Web
James Chartrand explains the three questions your freelance web-writing website needs to answer instantly.
Do you have a well-defined purpose for your business? When you do, it makes a big difference. Go here to find four things to consider as part of articulating your purpose.
What would happen if you never got bored? It turns out, you would miss out on a lot…
Looking for some creative strategies to help your clients bring in more leads? You’re sure to find something useful here.
That’s all for now. Make it a great week!