A website homepage does a lot of heavy-lifting.
It’s one part Elevator Operator, one part Concierge, one part Personal Shopper, and one part Customer Service Associate.
When someone arrives on your homepage for the first time, you need to:
- Help them see what your site is about,
- Make them feel welcome,
- Help them identify what they want and how to find it,
- Answer any obvious questions they might have,
- And help them to figure out what action will move them forward to solving their problem or fulfilling their need — clicking a link, signing up for an email list, or making a purchase, to name a few examples.
To do all that, you need to know who your audience is, how they’re finding your homepage, what problem they want to solve or desire to fulfill, and how you can best help them do that.
And you want to do it all quickly and clearly… often with just a line or two, at least to start.
Like I said… There’s some heavy-lifting going on.
Which is why writing good website homepages pays so well.
To get good at writing homepages, start by studying homepages. Look at those in your industry, for sure. But also spend some time studying homepages from other industries.
Think about what works and doesn’t work from your perspective. And then try to put yourself in the audience’s shoes and see if that changes your view of how successful the homepage is.
Another way to get good at writing homepages is to practice.
And you can do that right now, right here on Wealthy Web Writer by joining in our current Practice Assignment.
It’s fun. It’s a great learning experience. And it’s also a perk that comes with being a member, so take advantage. Check out the details here.
New on the Site
A lot of companies miss a great opportunity to start engaging with their new subscribers right away. Instead of sending a well-written and informative welcome message to people who have just signed up, they send something that’s just ho-hum, or boilerplate. Check this out to get ideas for writing better welcome messages.
Writing great, engaging content for a website — the kind of content that keeps readers coming back for more — can seem like a daunting task. John Torre shares a handy tip to make your job a little easier. You can read it here.
Hashtags can be a powerful way to create brand awareness. In his latest Reality Blog, Andrew Murray shows how you can use hashtags to help your audience find you more easily and to expand your reach.
Mark Your Calendar
Wednesday at 2 p.m., Eastern Time: Nick Usborne is joining us for a live webinar to share some of his favorite tips, tricks, and tools for constantly honing his writing craft and expanding his skill set. In this webinar, he’ll share 12 ways you can improve your web-writing skills and get yourself thinking like a marketer.
Around the Web
Do you procrastinate? Here are a few fun and quirky ways to make sure you’re hitting your deadlines.
Think it’s too late to start your own online business? Think again…
If you struggle with moving forward at the pace you want, and sometimes feel down about yourself because your progress is slow, I encourage you to give this a read. (Warning: There is some profanity.)
Every minute of your day, you get to choose how you spend it. Here’s what that means to you.
That’s all for now. Make it a great week!