Last week, I outlined how Pinterest is a good fit for our Money-Making Website, and could be a good fit for yours.
This time, I’ll explain the results of a small experiment we did with Pinterest advertising. We also had an unexpected bonus, which boosted our Pinterest profile. More on this shortly.
But first, what was this experiment and why did we do it?
Dipping Our Toes in the Water
We’re looking at ways to boost our affiliate income. One obvious way is to advertise. Before you spend money on advertising though, it’s smart to set some goals. You need to have a clear plan to keep you on track.
Here’s our plan, step-by-step.
Why Are We Advertising?
Here’s what we came up with:
- To boost our affiliate income.
- To see whether advertising is effective, whether it delivers a Return on Investment.
- To establish whether advertising is an effective long-term method of boosting affiliate income.
Your goals might be entirely different. You might want to promote your website or increase followers on a social media channel, for example.
What Are We Advertising?
We chose our most successful affiliate for our test. It’s a small Australian company that sells high-quality inflatable kayaks, SUPs (standup paddle boards), and related accessories. They pay 10% commission, pay immediately, and their average order value is over $1,000.
The other reason we chose this affiliate as our test subject? We have a dedicated landing page on our website for this affiliate. So we could double-check Pinterest’s reported click-throughs with the actual click-through via Google Analytics.
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