I’m a big fan of Pinterest. It’s been good to me over the last couple of years. We get on well together. We’re a good fit.
We use Pinterest as a marketing tool, as a way to stand out from the crowd. You see, we get over 450,000 impressions (people who are presented with our pins) per month. When we tell business owners or marketing managers this, they stand up and take notice.
In their eyes, we’re suddenly worth listening to.
So why do I believe Pinterest is an essential platform for anyone trying to build a successful Money-Making Website? To answer this, the first step is understanding what the platform actually is… and is not.
One of the People… Or Not
Instagram is a social media platform, as are Facebook, Twitter, SnapChat, and so on. As an individual you interact with others. You’re social on social media.
As a business (which is what you need to be, if you’re serious about making money from your Money-Making Website), you’re not a natural fit on social media. Why not? Well, here’s an analogy.
Warning: The following contains graphic depictions of politicians campaigning at election time.
You know those cringe-worthy images you always see around election time? Some wannabe politician is desperately trying to look like one of us, one of the people. They stride onto a construction site with their sparkling hard hat, jeans, and high-visibility vest, sleeves rolled up, hands on hips. They shake hands with everyone and share a joke… all carefully orchestrated beforehand, of course.
Or they “just happen” to call into a shop, buy a pie, and a takeaway cup of coffee… lean on the counter, laugh too loudly, slap people on the back. I could go on, but I’m feeling a little queasy just thinking about it.
The thing is, we can all see straight through their performances. We mentally switch off. We don’t listen to what comes out of their mouths, we’ve already dis-engaged.
Well, unless you’re very careful in your execution, that politician is your business page on social media. Your page simply doesn’t fit in and people can see this straight away.
The Real Deal
Of course very occasionally, a politician actually cuts through with the people. Someone who has a long track record of integrity, actually does care about their constituents, and has done good things for the community. Yes, they do exist…
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