Roving Report: Welcome Email Message Practice Assignment Review

Concept - young attractive woman with laptop computer sending emails on forum chat or blog. Blogger

An email welcome message is your first communication with a new prospect or customer.

They receive it immediately after subscribing to your list, and it typically has a high open rate. After all, the person has just signed up, so they’re checking their inbox for it!

A lot of companies miss this great opportunity to start engaging with the subscriber right away. Instead of sending something meaningful, they send something that’s just ho-hum, or boilerplate.

Writing an email welcome message — or better yet, a welcome series — is also an easy way to get a foot in the door with a new client. When you write a great welcome message or series, you help them get their new customer relationships off to a good start.

That’s why Managing Editor Heather Robson chose the email welcome message for a Wealthy Web Writer Practice Assignment.

As always, she randomly selected for review as many submissions as she could expect to get through in an hour. Listen to the recording of her review HERE.

The Brief

Heather created the type of brief you’ll see from a real client. This one describes the assignment for a fictional company, The Green Thumb, which runs a gardening website.

The assignment included two important goals:

  1. Get the reader excited about the subscription.
  2. Get the reader onto the website right away, reading top content picks.

Here’s the brief in its entirety.

Quick Tips

Before reviewing the Practice Assignment submissions, Heather listed some of the things she was looking for.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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