Last week was Bootcamp week.
During the event, Rebecca Matter and I did a session together on what marketers look for when they hire writers. During part of that segment, we talked about the importance of having good ideas. A marketer is much more likely to respond to you when you submit a specific idea versus simply asking if they have any work for you to do.
We both shared some of our favorite ways to generate ideas on a consistent and regular basis, and I thought I would relay those strategies to you… because being an idea person is a great way to get noticed by the people you want to hire you.
Idea Strategy #1 — One a Day
Like so many things, coming up with fresh new ideas gets easier the more you do it. So consider coming up with one new idea every day.
It helps if you give yourself some structure.
So, for example, you might decide you want to come up with a new idea each day for a specific client or prospect. Let’s say you have a dream client. You could take a few minutes every day of the month to come up with a new idea for them.
At the end of the month, you could review the ideas, pick the 10 most powerful, and then use those to create a customized series of marketing messages to send to them over the course of a few weeks.
Or you might decide to focus on idea headlines — one a day for a week. Or book topics. Or sales funnel ideas… you get the picture.
Idea Strategy #2 — The Three-Fer
This is one of my favorites.
I make a list of my top dozen or so blogs. Then at the beginning of each day, I read an entry from one of those blogs. After I’m done reading, I come up with three ideas related, but different from, the post I just read.
This is a great way to quickly fill your Editorial Calendar.
Idea Strategy #3 — Keep an Eye Out
Marketing trends and strategies tend to vary by industry. What works for a restaurant might not work as well for a company selling supplements.
But that doesn’t mean you can’t look at what companies in one industry are doing and see if you can tweak it to apply to your own industry.
It won’t always work, but sometimes you’ll come up with some game-changers. Bring those to your clients once or twice, and you’ll find yourself with a full dance card all the time.
Pick one of these strategies and start using it to flex your idea-generation muscle. Or if you have another idea-generation method, share it in the comments below.
New on the Site
Growing a thriving professional freelance writing business takes time. And if you have a lot of other things on your plate, it can be a challenge to find the time you need. In this Roving Report, you’ll discover 10 ways to help you carve out time to launch and grow your writing business.
A professional blog, centered on the niche you specialize in, can give you tremendous mid- and long-term advantages in the current web content marketplace. Discover five of the top reasons to have a blog and an easy approach to getting started, when you click here.
In his latest Reality Blog, Andrew Murray talks about Twitter and his decision about whether or not to continue using the social media network, even though it isn’t a great traffic generator. Check it out to find ideas for ways you can use Twitter to your own advantage.
Did You Miss This?
In case you didn’t get a chance to tune in, I shared some of my favorite insights from top speakers at Bootcamp, including ideas from Ann Handley, Bob Bly, Richard Armstrong, and Ilise Benun. You can give it a look here.
Around the Web
A list of 50 attributes of great copywriters. I love that curiosity tops the list. And I think the combination of 20 and 21 is essential. How about you? What’s your favorite on this list?
Ha! I love #1 on this list of copywriting dos and don’ts. I’m always ready to defend my decision on that one.
Create great images for social media posts without spending a lot of money — three tools and how to use them.
If you’re considering launching your own blog or website and you’re looking at WordPress as an option, you might find this infographic helpful.
That’s all for now. Make it a great week!