Last week, I shared some takeaways from the talk Rebecca and I gave at Bootcamp.
Our thoughts on the importance of becoming an idea machine — and how to go about doing that — were just the tip of the iceberg. There was so much great information shared from the experts on stage.
Ann Handley opened things with a discussion on how you can use your writing abilities and your unique take on the world to attract and connect with clients who are a perfect fit for you… clients who will respect your rates, who will look for ways to work with you, and who you will enjoy working with.
One of things Ann underscored was the importance of being yourself.
On your professional web-writing website, write about the things you do and the services you offer that can help your ideal clients. But also let your reader get to know you… and like you. Let them see behind the curtain a little — talk about your personal interests or experiences you’ve had recently and how they’ve helped you become better at what you do.
Ilise Benun talked about the importance of building relationships and taking the time to do so.
Some of her favorite strategies for writers include attending trade conferences, using video, and having an email newsletter… all tools that help your audience get to know you in a way that feels personal and real.
Michael Katz emphasized the same themes. His whole approach to marketing his own services is very low-key and friendly. He emails people he knows one-on-one regularly just to ask how they’re doing and what they’re up to lately. He invites someone out to coffee each week just to chat. Sometimes, he’ll send someone a book he thinks they’ll enjoy.
And he has an email newsletter.
The two running themes throughout Bootcamp were to be likable and to find a way to be regularly in touch with your audience.
So, start thinking about putting yourself out there as your real, true, likable self… and launch an email newsletter. If you do, this time next year, you’ll find your marketing has gotten a lot easier and more effective.
New on the Site
With more than a third of the year over, Andrew Murray takes a look at his progress towards his goal… and shares the most valuable lessons he’s learned this year — all things that can help you make your own Money-Making Website more successful. Give it a read, right here.
If you’re writing to persuade, your copy will fall flat if you don’t make a connection with your audience and help them see the transformation you’re offering them. John Torre shares four questions you can ask to make sure you’re hitting those two high notes.
Does your LinkedIn Profile need updating? Give this Roving Report a read and discover some insights into making your LinkedIn presence stronger and more engaging.
Mark Your Calendar
Today at 4 p.m., Eastern Time: Don’t miss today’s interview with Ben Settle! If you’re interested in working less and earning more, making money as a writer without having to cater to clients, or building up a hefty side income, you’ll want to listen to what Ben has to say. Join us here.
And for a little build up, check out this informal video from Ben Settle. You’ll join him for a walk on the beach while he talks through lessons from comic books that would have helped him reach his business goals years sooner.
May 30 at 3 p.m., Eastern Time: Writing a homepage for a client can be tricky. It needs to be welcoming for first-time visitors and help them to see what the site is about… it must clearly and concisely convey the site’s purpose… it also needs to invite visitors to take action — to click a link or sign up for an email list… maybe even make a purchase. Join us for this live review to learn how to write stronger homepages.
Around the Web
This is a brass-tacks look at how to do email marketing well… and ethically.
Do you have clients asking you about Drip campaigns? If that’s a new phrase for you, you can learn all about the whats and whys right here.
19 great marketing campaigns and key takeaways on why they work.
This is an interesting read on how learning styles can inform your marketing message.
That’s all for now. Make it a great week