Revisit the Fundamentals
It’s May… which means it’s tournament season for Spring soccer.
Tournaments are grueling. Fun. But a lot of hard work for the players.
We travel on Friday. The girls play two games on Saturday. And then another game or two on Sunday. The games are about 70 minutes long, and some of the players are in for every minute of every game.
My legs hurt just thinking about it!
By the third game, legs are starting to get rubbery, and you can see pretty clearly who’s been working on their stamina.
Another thing that shows through during tournament play is mastery of fundamental skills like trapping the ball, making flat passes, and keeping the dribble close.
The players who have really mastered these skills do them automatically. Even when they’re tired and their muscles aren’t fully on board. Without that mastery, exhausted players have a difficult time settling the ball, keeping it on the ground, and sending it where they want it to go.
To master the fundamentals takes hours of practice. It takes performing those basic skills under pressure. Working on them even when tired. And revisiting them often in practice sessions and during free time.
Mastering your skill at writing isn’t all that different.
If you want to master the fundamentals of good web writing — things like writing clear sentences, using simple language, and crafting a headline that grabs the attention of the right reader — that takes practice.
Understanding these skills is the first step to mastery. But you have to apply them. Over and over. Not just when you land a client project, but on your own time too.
Another thing about fundamentals… serious players work on them regularly. They don’t decide they’ve mastered them and then stop paying attention to them.
So even if you’re an established writer making a living writing online content or copy, make time to practice your fundamentals.
It’s one way to make sure you’re always sharp, always improving, and always delivering good work to your clients.
New on the Site
Social media can be a valuable tool to expand your reach and make valuable connections with your prospects. It can also be a huge time-suck if you’re not careful. In his latest Reality Blog, Andrew Murray shares four important lessons for avoiding the typical social media pitfalls.
When people come to your website, or to your client’s website, they come with a specific intention… with a goal they want to achieve or a problem they want to solve. If you help them get this this done, you’ll dramatically improve their experience… and help to make them more likely buyers. John Torre shares five things to keep in mind when crafting website copy.
If I know your age, then I know something about how you use the Web (or at least I can make a pretty good guess). Based on that, I can make sure I’m sending you messages where you want to receive them and tailored to your preferred device and social media network. Click the link to learn more about generational marketing.
Mark Your Calendar
Next Week! All next week, I’m going to be in Delray Beach, Florida at AWAI’s Copywriting Bootcamp. And I’m going to do my best to bring you a little slice of the action. Just visit this link for real-time updates. I’ll be sharing insights from the experts, top takeaways from your fellow writers, and other fun stuff. (Make sure you’re logged in because I post extra insider information for Platinum members.) Visit often… updates will happen frequently!
Around the Web
Lots of good tips here to help you get your freelance business off the ground. It all boils down to two things — showing up and doing the hard work.
An inside look at what happens when a big company decides to go from a haphazard approach to content to using a documented strategy.
Getting high-quality links to your site or blog takes time… and you want to avoid sending out messages that feel spammy. Problogger shares an approach that’s all about sharing value.
Over on Copyblogger, Stefanie Flaxman shares a smart way to make your content more appealing to your most engaged audience.
That’s all for now. Make it a great week!