Twitter is driving me crazy. I think it has a sixth sense.
Every time I decide to finally break up with Twitter and walk away, my latest tweet gets a response or Google Analytics show Twitter sending some traffic to our website.
So what should I do? It’s high time I was objective about Twitter. In this article about the perils of social media, I confessed Twitter was causing me grief.
And I’m not alone here. Candice Lazar spent plenty of effort trying to figure out the mysteries of Twitter. Ironically, I was seeing a bit of success back then, as witnessed by my comment at the end of her article.
So I’ve finally decided it will live or die by the numbers.
Then again, the numbers don’t tell the whole story…
An Honest Look at the Numbers
A quick glance at Twitter Analytics for Top Wire Traveller tells a sorry story:
- 5% engagement rate. This is actually okay. But wait, there’s more…
- 19 link clicks
- 3 retweets
- 53 likes
Now, this is not the analytics for one day… it’s for 90 days! Pretty sad really.
Tip: To see your Twitter Analytics, go to analytics.twitter.com/user/your_twitter_handle/
I know I’m not using Twitter like I should be. So those sad-looking analytics are totally my fault. But it’s a question of priorities:
- Which social media channels I feel most comfortable with, and
- Which ones are best suited to our Money-Making Website.
Twitter doesn’t tick either of these boxes.
Obviously, Twitter is a waste of time for us. So why am I loathe to walk away from it? Well, there’s a second piece to the Twitter puzzle. At least, there is if you ignore the mess I’ve created…
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