LinkedIn is an excellent tool for finding and communicating with new clients. Before they can find you there, though, you need a professional profile.
To help you complete your LinkedIn profile and make it as strong as possible, Wealthy Web Writer created a brief and a Practice Assignment to point you down the right path.
Then Wealthy Web Writer Managing Editor Heather Robson selected several submissions at random to review live — watch her reviews in the webinar replay, HERE.
Heather discussed what makes a strong LinkedIn profile, then reviewed three submissions from members. During the reviews, she pointed out what is already working well, and suggested changes that could make them stronger.
Before diving into the live review, let’s look at the assignment brief.
Heather reminded us that, when we’re trying to be persuasive, many things come down to answering the question, “How can I transform someone’s life in even a small way?”
She also noted that, while it’s fine to tweak and update your profile to improve it, the more fully you can set it up from the start, the more ways people will have to find you on LinkedIn.
What’s in a Strong LinkedIn Profile
A strong LinkedIn profile includes a:
- Quality photo that makes you look approachable. You should be smiling and looking at the audience, but most of all, be authentic. You don’t need to dress formally unless that works for your specific audience. “It’s all about giving the viewer a chance to look you in the eye and feel like they know you and like you,” Heather noted.
- Headline that’s clear, specific, and searchable. It should let the reader know what you do and who your audience is, the types of projects you work on, and the results you deliver.
- Summary that showcases your personality and skill. Make sure it’s easy to read, well written, and gives the reader a chance to know your tone and your style.
- Summary that shows your audience you know what they need.
- Experience listings that prove your value.
- Extras (things like samples, testimonials, and awards).
Heather noted that she likes to keep the reviews “upbeat and honest. I never want anyone to feel I’m tearing their submission down,” she added. “I know getting feedback is scary, so I want it to be really helpful for the submitter and also everyone listening in.”
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