Developing the Right Mindset for Direct Response Work


“I think sales is the most important skill set young people can learn. Understanding how to pitch an idea with confidence and secure a client are valuable skills that apply to every single aspect of business.” Jennifer Hyman

The key to greater responses, a strong Return on Investment, more sales, and higher profits lies with developing a direct-response mindset in both offline and online marketing channels.

In multiple market tests, promotions which took a direct response approach outpulled promotions for the same product that featured branding messages.

If you write direct-response copy for your clients, there are nine fundamental principles of direct marketing you must follow in everything you do if you want to deliver the best response possible.

1) Write your copy in a direct-response style — Sounds obvious, I know. But there is more to direct-response copy than simply asking for and tracking the sale. For instance, it’s usually significantly longer than copy that promotes a brand. It relies on proven principles of persuasion rather than creativity to make a sale. Instead of emphasizing pretty design and clever copy, it depends on logical sales arguments backed by extensive proof and facts.

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

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