Sometimes the most obvious details are the most difficult to see. You know those times when you’re editing copy and no matter how many times you read your article, you simply don’t see an obvious mistake?
I recently discovered a glaring omission from our Money-Making Website. Such an obvious error, yet it remained undetected for a couple of years.
And I only discovered it when I spent some time looking at other travel blogs. The story begins with a tale of theft.
Exposing a Thief
A few weeks ago, I was trawling through Pinterest, searching for new images to pin. It’s not unusual to see several of my own pins as I look for new ideas. However, this time one of my pins appeared… but it looked wrong.
The description had changed. My description had been replaced by just two hashtags. And the hashtags were completely unrelated to the image.
This looked suspicious.
Then I clicked on the pin and it took me to a poorly written blog about travel. So I found the Pinterest board for this pin and discovered over 30 of my pins with altered descriptions… all linking to the same blog. Next step was to scroll through the board. Every pin (all 2,500 of them) had been “repurposed” and pointed to the same blog.
The worse thing was, I recognized many of the stolen pins through Tailwind Tribes. Tailwind is an online scheduling tool you can use to schedule Pinterest and Instagram pins. Tribes is a feature where people create groups and post each other’s pins related to their topics.
I’m in a couple of Tribes related to outback travel in Australia. After a while, you get to “know” other Tribe members and recognize their URL and their style.
For those of you who don’t know, Pinterest encourages people to add persuasive text over the top of each image. This increases click-through rates to your website. So of course, people add their URL as a kind of signature.
The thing was, hundreds of these pins from the Tribes were on the board that had stolen all the pins. So even though images had a URL on them, the images were redirecting to another website. Brazen!
This just wouldn’t do. It was time to expose this thief and have them banned.
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