Roving Report: Social Media Planning

Friends holding social media thought bubble signs

Every month, or thereabouts, Wealthy Web Writer’s Managing Editor, Heather Robson, creates a challenge for members.

It’s designed to give participants a chance to exercise a new skill and get valuable feedback. After receiving submissions, Heather randomly selects several to review in a live webinar session, giving participants a chance to see how they can improve their work.

Recently, the Practice Assignment was to try your hand at social media planning.

Only one member was brave enough to submit their work. “This is one of the more complex assignments,” Heather acknowledged. “This one required quite a bit more work than in the past.”

In her webinar, Heather reviewed the one submission in detail, and also put together her own version of the assignment and presented it. The entire webinar is HERE.

“Hopefully,” Heather commented, “you’ll come away with lots of ideas on how you might work with your own clients on helping them to do better on social media.”

I’m going to be putting a couple of the suggestions to work on social media for my own business…

The Brief

Heather reviewed the project brief which was part of the assignment. The brief is similar to what you might receive from a client for this type of project.

“Sometimes you may have to ask questions of the client to put a brief together for yourself,” Heather added.

Social Media Creative Brief

In this exercise, the client is a restaurant that wants to attract more customers among the business professionals working nearby. Heather noted that she would have asked this client several follow-up questions, including:

  • What are you trying to achieve (be specific)?
  • Are you going to focus on the lunch hour?
  • Will you focus on your available meeting spaces?
  • What do you want your social media to focus on?

Project requirements are clearly stated.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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