Roving Report: Writing Success with Candice Lazar

Computer with a paper heart and coffee - happy business concept

From time to time, Wealthy Web Writer members have the chance to look behind-the-scenes to see how a successful freelance writer’s business is put together. Managing Editor, Heather Robson, spoke with Candice Lazar recently, about her writing journey.

The entire teleconference is available HERE.

Getting Started

Candice was one Wealthy Web Writer‘s Reality Bloggers in 2016-17, when she was just starting her freelance business.

Being chosen as a Reality Blogger was quite a process. Candice submitted a sample blog and was selected as a finalist.

Each finalist then wrote one blog each week, for a month. Following that, members voted on which blogger they wanted to hear from over the next year as the Reality Blogger.

Candice explained that she “was fortunate to be one of the top two,” so during 2016, she shared the honor with another blogger. Then in 2017, she was the sole Reality Blogger.

She characterized it as a “learning experience” and “an experiment in resiliency.”

“Being the Reality Blogger isn’t just ‘Dear Diary,'” she explained. “You’re also talking about what you’re doing to grow your writing career, what you’re trying, what’s going well, and what’s not.”

Each Reality Blogger sets a specific goal for the year. Candice’s initial goal was to earn $60,000. “I missed it by a long shot,” she admitted. “That was painful.”

Her strategy during that first year was cold prospecting. “I attempted to reach 500 names up to seven times each,” she told us. “I didn’t land a single client from that process.”

After that year of consistent effort, she realized that, although cold contacting works for some, it wasn’t for her, so the next year, she focused on smaller experiments.

Being the Reality Blogger did show Candice the benefits of having a retainer client.

“It was my first retainer, and my introduction to Wealthy Web Writer and the community,” she explained. “Once you get known,” she added, “it’s more likely you’ll be thought of. You don’t have to go after the client all the time.”

She learned a lot during that first year.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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