“The difference between an amateur and a professional is in their habits. An amateur has amateur habits. A professional has professional habits. We can never free ourselves from habit. But we can replace bad habits with good ones.” — Steven Pressfield
Panda was the first Google algorithm to reward high-quality websites and diminish the presence of low-quality websites in organic search engine results. It searched for pages with little relevance, duplicate and low-quality content, that failed to deliver on promised answers, or that were made up mostly of paid advertising rather than original content.
Panda has been around since 2011, but oddly enough, some writers still insist on writing low-quality content. Google will penalize you just as much today — if not more — as they did in the early days of Panda.
To avoid producing bad content, watch out for these four habits when writing your web pages…
1) Making it just good enough — I understand that as web content writers, we are often under pressure to get more work done, faster. This means we often end up writing just enough text for a page — and writing just good enough to pass muster.
The thing is, each year, Google makes hundreds of changes to its search criteria. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update — such as Panda — that affects search results in significant ways. You can be sure that no future update is going to begin rewarding quantity over quality.
Poor quality pages don’t just suffer in the rankings themselves — they also drag down the listings of any high-quality pages you might write for the same site.
In other words, the winning strategy today is to write fewer pages — yet higher quality. If you are writing for your own business, you can make this decision yourself. But if you are writing for a client, you’ll have to hope that they also understand that in the post-Panda world, just good enough is no longer good enough.
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