Writing a Landing Page — Practice Assignment Brief

Businessman Brainstorming And Writing Notes

Any company that is using Pay-Per-Click advertising needs landing pages for their campaigns.

Let me back up…

If you’re unsure what the term landing page means, it’s a page that is used as part of a marketing campaign. It’s where someone “lands” after clicking on a banner ad, a sponsored post in Facebook, or a sponsored ad on a search engine result page — that’s not an exhaustive list, but it gives you an idea.

The landing page’s purpose is conversion. The goal of a landing page could be to get someone to sign up for an email list, to register for an event, to complete a survey, or to make a purchase… there are other possibilities too. But basically, when visitor arrives at a landing page, that page is going to encourage them to take a specific action.

Because of current technology, you can do some cool things with landing pages, like personalize them based on the key phrase that someone was searching for that triggered the PPC ad to display that they clicked through on.

And that means companies need more landing page copy than ever.

Which makes writing a landing page a great option for a Practice Assignment.

Wealthy Web Writer Practice Assignments

Most months, Wealthy Web Writer offers members the option to participate in a Practice Assignment exercise.

This gives you a chance to try your hand at a specific type of project using information similar to what you might receive from an actual client.

It also gives you the opportunity to get feedback on your work.

You can:

  1. Work on the Practice Assignment and share what you’ve done with your network of fellow writers or with other people you trust to give you honest and useful feedback.
  2. You can post the Practice Assignment to Online Copywriters (our Facebook Group) and solicit feedback there.
  3. Or you can submit your assignment to me for a possible live review on Wealthy Web Writer. For each Practice Assignment, I select submissions (randomly) to review in a live webinar event. (Submitting your assignment does not guarantee it will be selected, but by submitting it, you agree to the live review if it is selected.)

Getting feedback on your work is one of the fastest ways to improve your skills, so I hope you’ll join in this exercise.

Let’s Have a Look at the Brief


This assignment is open Wealthy Web Writer Platinum members. To view the full assignment, please log in or become a member today.

Heather Robson

Heather Robson

Managing editor of Wealthy Web Writer, Heather has over ten years of content marketing and development experience.

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