10 Ways to Collect Site Visitor Contact Information

email list building

“If I have one regret as a business owner, it’s not focusing on building our email list earlier in the process.”

 — Joe Pulizzi

Ask any experienced online marketer where the real money lies and they’ll tell you it’s not in a new customer acquisition, but rather in repeat sales. Consequently, if the copy you’re providing for your client’s website or landing page or blog isn’t asking every visitor to sign up to receive a regular email from you, you’re not doing your job because you’re leaving money on the table.

Aside from meeting each subscriber in person — which is highly unlikely — sending out a follow-up newsletter or email message is the best way to establish an ongoing relationship with your prospect. It’s also one of the easiest ways to grow your income to a level achieved by only the most experienced online marketers.

Remember, the most important thing about any email list is quality, not quantity. That means the list is comprised of people who have a real interest in what you’re selling. And the best way to assure that is to build the list yourself.

Here are 10 ways to quickly build up a quality email list that will provide repeat sales:

1) Provide a prominently placed form for visitors and customers to enter their contact information — The form should be conspicuously placed, normally in the upper right-hand corner of the page before the site visitor has to scroll down. It should also be easy to fill out. Don’t ask for too much information at this point — name and email address will suffice. Offer an incentive — sometimes referred to as a “bait piece” or “lead magnet” — such as a white paper, free report, e-book, or a mini-course. Promote the benefits of your newsletter. Also dispel any concerns your visitors may have regarding spam by adding a link to your privacy policy.

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

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