“If I have one regret as a business owner, it’s not focusing on building our email list earlier in the process.”
— Joe Pulizzi
Ask any experienced online marketer where the real money lies and they’ll tell you it’s not in a new customer acquisition, but rather in repeat sales. Consequently, if the copy you’re providing for your client’s website or landing page or blog isn’t asking every visitor to sign up to receive a regular email from you, you’re not doing your job because you’re leaving money on the table.
Aside from meeting each subscriber in person — which is highly unlikely — sending out a follow-up newsletter or email message is the best way to establish an ongoing relationship with your prospect. It’s also one of the easiest ways to grow your income to a level achieved by only the most experienced online marketers.
Remember, the most important thing about any email list is quality, not quantity. That means the list is comprised of people who have a real interest in what you’re selling. And the best way to assure that is to build the list yourself.
Here are 10 ways to quickly build up a quality email list that will provide repeat sales:
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