LinkedIn is the new business card.
When it comes to social media for businesses, there’s LinkedIn — daylight — and then the rest.
Whether you want to showcase your writing skills, get solid clients, or network with other writers and clients, LinkedIn is the place to be.
Getting leads on the platform starts with a superb headline. One so compelling it stops prospects dead in their tracks and entices them to look at the rest of your profile page.
That’s easier said than done.
In this post, we will look at five tips for crafting a tantalizing headline that draws prospects deeper into your profile page. Let’s get started…
3 Reasons You Mustn’t Gloss Over Your Headline
It’s just a headline, right? It only takes a few minutes to draft something serviceable. Heck, you could do while watching your favorite series on Netflix…
But, I’d think twice about that.
Here are three reasons your headline is a crucial part of a winning LinkedIn profile.
1. It’s the first thing people see.
Botch it and it’ll be the last. Nail it, and they stay on to see more.
2. It’s above the fold.
If it isn’t good enough, people won’t scroll down to see the rest of your profile. If it’s stellar, they’ll continue reading further down.
3. It sums up who you are and what you do.
If the summary is drab, people will click away. If it’s titillating, they’ll be all ears.
So how do you craft a headline that gets people reading, scrolling, and eager to hear more?
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