How to Write a LinkedIn Headline that Makes Prospects Sit Up and Take Notice

LinkedIn on a Corkboard

LinkedIn is the new business card.

When it comes to social media for businesses, there’s LinkedIn — daylight — and then the rest.

Whether you want to showcase your writing skills, get solid clients, or network with other writers and clients, LinkedIn is the place to be.

Getting leads on the platform starts with a superb headline. One so compelling it stops prospects dead in their tracks and entices them to look at the rest of your profile page.

That’s easier said than done.

In this post, we will look at five tips for crafting a tantalizing headline that draws prospects deeper into your profile page. Let’s get started…

3 Reasons You Mustn’t Gloss Over Your Headline

It’s just a headline, right? It only takes a few minutes to draft something serviceable. Heck, you could do while watching your favorite series on Netflix…

But, I’d think twice about that.

Here are three reasons your headline is a crucial part of a winning LinkedIn profile.

1. It’s the first thing people see.

Botch it and it’ll be the last. Nail it, and they stay on to see more.

2. It’s above the fold.

If it isn’t good enough, people won’t scroll down to see the rest of your profile. If it’s stellar, they’ll continue reading further down.

3. It sums up who you are and what you do.

If the summary is drab, people will click away. If it’s titillating, they’ll be all ears.

So how do you craft a headline that gets people reading, scrolling, and eager to hear more?

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Qhubekani Nyathi

Qhubekani Nyathi aka The Click Guy is an irresistibly handsome (wife’s baseless claims!) freelance copywriter. He helps SMBs rapidly grow their income and impact through actionable long-form content that drives traffic, builds authority, and generates tons of leads. He has written for top blogs like Crazy Egg, Get Response, Search Engine People, Techwyse, AWAI, and more.


  • Thank you for this helpful and timely information. I just revived my LinkedIn page and I was wondering what to do next. Now I know. I will let you know how your tips worked.

    Angela Jackson

    • Hi Angela,
      Happy to hear my post was timely for you. Yes, please come back and let us know how things went on.

      Thanks for stopping by!

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