Want to become a better writer while also mastering other aspects of web writing (like marketing) or learning about something you enjoy (like genealogy or the folklore of South America)?
Well, here’s a fun writing exercise…
Begin by finding an article, report, or study on your topic of choice from a source you respect… or at the very least that looks promising.
Read it straight through from beginning to end.
Once you finish the read-through, think for a few minutes about what you read.
Then set a timer for 10 or 15 minutes, and start writing down your reactions.
Write down the questions you have. Write down future research you might do on the topic. Write down the things that surprised you. Write down the ideas that your reading sparked.
Just let yourself write and write and write, but keep it all focused on what you just read.
Chances are, depending on your topic, once you’re done with this exercise, you will have some very interesting ideas. Perhaps some you can try out for your own business or for a client’s or that will work well for a blog. Or some ideas might spark something else entirely, like raising money for an important cause or writing a short story.
As you do this, you’ll get more than ideas… you’ll solidify what you learned in your mind as well as what you thought about what you learned.
Which means you’ll be able to recall it better later… and that, at the very least, can lead to some interesting conversations, and might even lead to some new moneymaking opportunities down the road.
Besides all that, it’s just fun… so give it a whirl.
New on the Site
When you write a proposal for a client, a lot of good things happen. It does take time, but when you become an expert at crafting proposals, you’ll find yourself landing more projects, even when your competition is undercutting your price. Andrew Murray talks about the benefits of writing a proposal and how to do it well in his latest Reality Blog.
Have you been tasked with writing a homepage? Or maybe you’re working on writing the homepage for your own website? Or perhaps you just want to learn more about undertaking this kind of project? Whatever the reason, if you’re interested in writing strong homepages that are effective, check out our latest Roving Report right here.
Do you struggle to meet the deadlines you’ve set for yourself? What about the deadlines you’ve agreed to with clients? We all have certain tendencies when it comes to moving forward on projects — whether they’re our own projects or projects for work. Find out what your own tendency is and how to work within it to get more of the important stuff done.
Mark Your Calendar
August 1: Join us for a live webinar with Jay White. During this event, Jay will talk about key components that go into writing an effective email. And then he’ll review examples of real-life email messages to highlight what’s working and what changes he would recommend to make each email stronger. Details are here.
Around the Web
Some good advice from Heather Lloyd-Martin on talking to prospects who need your services but aren’t convinced they do.
Do you follow your passion or your aptitude in business? Hopefully the two overlap, but if they don’t, Bob Bly has some advice for you.
This happens to every writer sooner or later… you’ve got a prospect and you ask them some questions via email or through a form and they send back super short, not-at-all useful answers. Ed Gandia talks about what to do in that situation.
That’s all for now. Make it a great week!