Last time, we looked at the four benefits of writing proposals for clients. So what’s the best way to structure a proposal? What are the keys to writing a winning proposal?
This time we’ll break it down into seven easy steps.
Just like your mother’s secret chocolate cake recipe, each ingredient is vital to ensuring you get the best possible outcome.
Step 1. Introduction
Start by thanking your prospect for the opportunity to submit a proposal for the project. Acknowledge you appreciate the opportunity to submit a price.
Keep it short and professional, and never ever try to lighten the tone with a quip or a joke. Your prospect will be thinking, “Is this person a professional or a comedian?”
Step 2. Background
Follow with a Background. Give a brief outline of who the prospect’s company is, what they do, and what copywriting services they need. Why is this necessary?
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