Nick Usborne offers great advice on increasing your marketing confidence.
He suggests this: Find something you are passionate about and make that your message. Then you aren’t talking about you and your years of experience (or lack thereof). You’re talking about something you believe in wholeheartedly… something you are absolutely sure your client will benefit from.
When you make this shift from marketing yourself to marketing a message, it makes marketing easier and more fun.
Instead of talking about yourself, which is uncomfortable and can feel like unattractive bragging, you’re talking about something that excites you and that you know a lot about.
So, how do you zero in on your own marketing message?
One of the easiest ways is to ask yourself some questions.
Start with one of these: What kind of writing projects do I enjoy most? Or What kind of clients do I like working with best?
If you ask yourself the first question and realize that you really, really like writing case studies, then you can start zeroing in your marketing message on why case studies are so awesome.
If you ask yourself the second question and discover that your favorite clients are local small business owners, you can begin to focus your marketing message on why you love working with those clients and all the good things you want to see happen for them.
Next question: What’s your ideal outcome?
If you love writing case studies, why do you love it? What does it look like when a project comes together well? What happens for your client when a case study turns out just right?
If you love working with small business owners, what’s your favorite thing about that? When they succeed, what does that mean to you? What is it about their unique situation that makes you light up?
Think it through and write it down.
And one more question: What are the mistakes you see that you want to fix?
What common mistakes do companies make when writing case studies? What do you do differently to help your clients avoid those mistakes?
What do small businesses do in their marketing that drives you crazy, and how do you help them fix it?
Spend some time answering these questions and you’ll shape a marketing message you’re excited to put out there in front of your prospective clients. And when that happens, the whole client-landing process becomes much, much easier.
New on the Site
There are good clients… and not-so-good clients. In his latest Reality Blog post, Andrew Murray looks at the hallmarks of a good client… and he also talks about the red flags that should have you carefully considering if a client is worth the trouble.
The role of video in social media is large and rapidly growing, making video an important tool in the web writer’s arsenal. Video in social media also creates huge opportunities for web writers. Find out why video is so big in social media and how it can help you grow your writing business.
The Business-to-Business (B2B) sector has an ongoing need for the services of good copywriters. In this post, John Torre explores the top projects that B2B companies are looking for and how you can use them to build a six-figure income.
Mark Your Calendar
August 29: Join us this Thursday at 5 p.m., Eastern Time to listen in on a discussion between Reality Blogger, Andrew Murray, and Money-Making Website expert, Nick Usborne. Andrew will pepper Nick with questions about his plans to further grow his site. Join us to hear some great ideas you can use to grow your own website… or your client’s.
September 4: Interested in writing blog posts for yourself or for your clients? Tune into this professional review of sample assignments to help you hone your blogging skills. Your fellow Wealthy Web Writer members submitted their blogging Practice Assignments for review, and I’ll be providing them with live feedback during this webinar.
September 9: Discover the most popular content posted to Wealthy Web Writer, see what new events are coming up, ask your writing-related questions for on-the-spot answers, and learn some quick tips for getting organized. That’s what’s in store for you during our next Monthly Member Update webinar. Join us!
September 18: Discover how you can put on small events for potential clients and grow your business by leaps and bounds. Learn how to choose the right topic, how to market your event, and what copy you’ll need to write for success. Wealthy Web Writer member, Eric Gelb hosts.
Around the Web
Here you’ll find seven things you can do right now to make your email newsletter better.
And once you get your newsletter in ship-shape, you can find all sorts of ideas for things to write about, right here.
Being less busy will give you room to be more creative and to recharge your batteries. Here are three ways to cut down on busy-ness.
Whether you’re a procrastinator or not, I think you’ll enjoy this video.
That’s all for now. Make it a great week!