I’m an over-planner.
I always think I can (should) get more done in a day than is reasonable or even possible.
If I take on a project or set a goal, I immediately start expanding the scope of work in my own head. (If I’m going to work out three times a week, wouldn’t five be better?)
I do this almost unconsciously.
And — here’s the hard thing — it is part of why I get as much done as I do.
But it’s also, simultaneously, a reason why I don’t get more of the non-urgent, important projects done — those things I want to do for me.
On my recent trip, I got to see the impact of my over-planning in completely different circumstances. We were in another country, excited to see as much as we could, and so we started planning our days. We were good about taking into account drive times, stops for meals, and how much time we might want to spend at different locations. We were not good about considering detours (both intentional and unintentional) or the desire to linger at some sites longer than expected.
It made for a couple of disappointing days where we skimmed by a few things we really would have liked to have seen more of… and missed a few things entirely.
But we adjusted and started planning our days to focus on one main thing. If we finished and had time left over, we had something else on deck to do, but nothing that would leave us feeling disappointed if we missed it.
Since getting back into work, I’ve been trying to bring this approach to my work schedule. Normally, I look at all the projects and commitments I have and attempt to make some progress on each one each day.
For the most part, this works. But, I find that when I pick three projects and schedule a longer block of time to work on each one, I have more fun… and I seem to be getting more done in less time. So that’s something to consider.
Objectively, I know when it comes to scheduling, less is more. But it’s hard to stick to because there’s a tendency to start worrying about what you’re not doing.
The good news is that when you do stick to it, it really does pay off.
New on the Site
In case you missed Jay White’s recent webinar presentation on what’s working in email marketing right now, you can view the recording of that event. Jay shares three big trends you can use to improve the response to your email messages. You can watch that here.
If you’re like many copywriters I know, you get a little nervous when it comes to negotiating fees with your clients. In this article from Ilise Benun, she gives you three tips for having the money talk in a calm, confident way.
Things change fast online. Marketers are always trying new things, and new technologies continue to broaden the number of new things they can try. It can be a lot to take in. In his latest post, John Torre shares five things you can do to stay on top of trends without feeling buried in information.
Mark Your Calendar
Don’t miss out on our current Practice Assignment. If you have an interest in writing blogs posts for your clients, this is your chance to practice doing just that… and if you choose, you can submit your assignment to me for the chance to have it reviewed live in a webinar later this month. You can find the details right here.
Around the Web
This is a long read, but if you’re interested in offering case studies to your clients, it’s definitely worth the 25 minutes or so it will take you to get through it.
It’s always useful to have a little background information about the world you work in. Here, you’ll find an infographic packed with fun facts about domain names.
See how your clients are feeling about social media — it’s always good to know your audience and their pain points.
Wondering how AI is going to fit into your life as a writer going forward? You’ll find some good insights here.
That’s all for now. Make it a great week!