Reality Blog: A Deeper Dive Into Google Ads

Person Holding a Smartphone

If you love writing short copy, Google Ads could be an ideal fit. We spoke about the challenge of writing Google Ads here. Now let’s dig a bit deeper.

What does Google Ads’ strange terminology mean? And what do you do if the client wants to include multiple keywords?

Understanding the Terminology

Google Ads are confusing at first. It helps if you understand Google’s terminology. Here’s a few terms you need to know.


“Campaign” is a cover-all term for a group of ads. Say you wanted to run a series of ads targeted towards two distinct types of people. For example, a hiking store might run a Campaign targeted at kayakers and a second Campaign targeted at hikers.

It makes sense to group these two sets of ads into discrete Campaigns. Not only are they easier to keep track of, you can also look at the analytics separately and add keywords and negative keywords for each Campaign.

This article is reserved content for Wealthy Web Writer Platinum members. To continue reading this article please log in or become a member today.

Andrew Murray

Andrew Murray

Andrew has traded the daily grind for a life on the road. He loves the lure of Australia’s wide-open spaces, solitude and isolation. Andrew and his wife Peta are experienced remote travelers, living the simple life on the road. They travel, work and live in their 4x4 truck camper. Andrew plans to build his Money-Making Website Top Wire Traveller to the point where it provides a regular income... enough to sustain their lifestyle on the road.

Leave a Comment

Scroll to Top