“Your clients are critical to your business. Don’t lose touch with who they are and why they’ve chosen to do business with you.” — Lewis Howes
It’s no great revelation that today’s business environment is incredibly competitive. That means in addition to always marketing your services and looking for new clients, it’s increasingly important that you nurture relationships with existing clients as well.
What follows are several tips to help you in retaining clients and to turn them into proactive advocates for your copywriting business.
1) Spend time every week calling clients — While email has quickly become the communication method of choice for many businesses, take some time each week to pick up the phone and call your existing clients. Ask them how business is going. Inquire about how their family is, if that’s the kind of relationship you have with them. And in the course of your conversation, make sure you ask them a couple of key questions: Is there anything you’d like to change in the way you do business with me? and What could I do to add more value to our relationship? Answers to these questions should give you a list of good ideas you can put into motion for your business.
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