7 Tips for Retaining Clients and Solidifying Relationships

Handshake Of Business  Partners Above A Written Agreement

“Your clients are critical to your business. Don’t lose touch with who they are and why they’ve chosen to do business with you.” — Lewis Howes

It’s no great revelation that today’s business environment is incredibly competitive. That means in addition to always marketing your services and looking for new clients, it’s increasingly important that you nurture relationships with existing clients as well.

What follows are several tips to help you in retaining clients and to turn them into proactive advocates for your copywriting business.

1) Spend time every week calling clients — While email has quickly become the communication method of choice for many businesses, take some time each week to pick up the phone and call your existing clients. Ask them how business is going. Inquire about how their family is, if that’s the kind of relationship you have with them. And in the course of your conversation, make sure you ask them a couple of key questions: Is there anything you’d like to change in the way you do business with me? and What could I do to add more value to our relationship? Answers to these questions should give you a list of good ideas you can put into motion for your business.

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John Torre

I reside in North Brunswick, NJ, with my wife, Lynn, and daughters Kasey, Jaclyn, and Shelly. We also have a 110 pound, lovable Rottie named Leo that keeps us on our toes! When we're not hard at work we enjoy spending weekends at our bungalow down the Jersey shore, or take extended trips to Walt Disney World as members of the Disney Vacation Club. For kicks, I draw on my dominant "right-brain" and play guitar in classic rock and blues bands, act for local plays and independent productions, and enjoy writing creative fiction. I'm a published author in short fiction and stage plays and a graduate of a local community college's Commercial Writer's Certificate Program. After graduating from the program I was selected as an instructor and taught "Science Fiction, Fantasy & Horror" writing for 8 years. I enjoy many fine relationships I made with my students to this day.

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