Roving Report: The Fast-Expanding Role of Video in Social Media

Internet and multimedia sharing concept.

The role of video in social media is large and rapidly growing, making video an important tool in the web writer’s arsenal.

Nick Usborne, author of How to Make Money as a Social Media Expert, has watched the evolution of social media, particularly video, over the past decade.

As one of the earliest web writers, having switched to writing exclusively online back in 1997, he has a unique perspective.

He shared his insights into the role of video in social media in a webinar for Wealthy Web Writer members. Heather Robson, Wealthy Web Writer‘s Managing Editor, co-presented, and the entire webinar is available for your review HERE.

Nick started with a little history. He reminded us that Twitter and most other social media platforms were text only when they started. When Twitter made images available in posts, it was the first step in a big change.

“Everyone started adding images,” Nick explained, “because they realized when people were looking at their feeds, the images stood out.”

Then video became part of social media and suddenly people were even more likely to engage with video than with images.

Nick shared some interesting statistics:

  • During any month, 85% of U.S. internet users watched online video content.
  • Marketers see video as a powerful tool, with 87% using it.
  • 54% of U.S. consumers want to see more video content — even when it’s marketing content.
  • When it comes to content from brands, consumers prefer video.

Video in social media creates huge opportunities for web writers.

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Susanna Perkins

Susanna was dragged back, kicking and screaming, into freelancing after losing her job in the banking meltdown in March, '09. One 3-month stint in an appalling temp job persuaded her to get serious about establishing herself as web writer. In March, 2012, she moved to a small town in Panama with her husband and three small dogs. After enjoying the writer's life in the culture of "buenas" and "mañana" for 2-1/2 years, she's returned to the US. At least for now.

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