“And I believe that the best learning process of any kind of craft is just to look at the work of others.” — Wole Soyinka
In order to enjoy a high level of web-copy success, you need to know what’s working online to drive sales and expand business opportunities. After all, this is why clients hire us, right?
But how easy is it to stay abreast of all that information?
If you really pay attention to what works on the Web, you may become overwhelmed by the sheer number of innovative approaches marketers employ day in and day out. To keep current with this constantly changing industry, following newsletters and blogs on the topic can help. Wealthy Web Writer is a great resource for this. In addition, it’s helpful to follow the writings of favorite online experts. Industry print publications are another good resource.
Your goal should be to read and retain key facts from these materials every day. It’s not always easy to do with today’s time constraints, but it’s worth doing because if you adapt along with the industry, you’ll be consistently setting yourself apart from your competitors.
The good news is, staying on top of these changes can be invigorating. It shows your commitment to the craft and your copywriting skills will improve accordingly. And that’s what we’re all here for, right? So, as you embrace this information and integrate it into your work, here are five tips to help guide you along the way:
1) Learn and adapt on a daily basis — Don’t worry about knowing all the answers when you work with a web client. No one knows all the answers — not even the “A-list” copywriters we sometimes talk about.
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