“We get wise by asking questions, and even if these are not answered, we get wise, for a well-packed question carries its answer on its back as a snail carries its shell.” — James Stephens
As a Wealthy Web Writer member, you know how important it is to ask key questions before beginning a project.
Some copywriters follow the old newspaper mantra of “Five W’s and an H” — Who, What, Where, When, Why, and How” — at the start of every new marketing project. Others believe that the best place to start is by asking yourself, “What keeps my customer up at night?” Still others ask perfectly valid questions like “Who am I selling to?”, “What am I selling?”, “What’s my offer?”, “Why should anyone believe me?”, and “What’s the story nobody else is telling?”
The point is, asking key questions is a great way to dig into any selling challenge. Questions are a great way to find those hidden gold nuggets and “Big Ideas” that transform a good piece of copy into something great.
With that in mind, here is a list of key questions to consider at the onset of any copywriting project. The list is certainly not all-inclusive, but it offers a solid foundation for getting you headed in the right direction, gaining some excellent new insights, and maybe even uncovering a very big selling idea.
1) Who is your ideal customer? Yes, we’ve said it here a million times, and we’ll likely say it a million times more — it’s that important. You simply must know your ideal customer on an intimate basis.
2) What’s the biggest benefit my reader can expect to enjoy once they use this product or service? The prospect may or may not know the answer to this. You, on the other hand, must know it! How will what you’re selling change your prospect’s life or even society as a whole?
This article is reserved content for Wealthy Web Writer platinum members. To continue reading this article please log in or become a member today.